B2B Advertising and marketing and Numentum have partnered to facilitate the cross-pollination of B2B go-to-market insights and finest practices throughout either side of the Atlantic.
The brand new relationship will carry collectively Numentum’s experience in coaching cross-functional groups on buyer-centric digital go-to-market motions and B2B Advertising and marketing’s 20 years expertise constructing and cultivating one of many world’s largest B2B advertising and marketing communities by way of its Propolis platform.
- Numentum will help the expansion and growth of Propolis by offering studying sources and perception for Propolis members, audio system and panelists at B2B Advertising and marketing occasions, and as a part of the judging panel for the B2B Advertising and marketing Awards and US Elevation Awards. Numentum’s Chief Advertising and marketing Officer, Rebecca Takada, will even change into a Propolis Ambassador. Numentum will encourage its shoppers to change into Propolis members, giving them the advantages of Advertising and marketing Intelligence, knowledgeable advisory and coaching, peer-to-peer studying, and specialist occasions.
- B2B Advertising and marketing will collaborate with Numentum to increase their present advisory and coaching companies for members, protecting how Inner revenue-generating groups can higher align and re-evaluate GTM methods to serve the wants of at the moment’s purchaser.
Richard O’Connor, CEO, B2B Advertising and marketing, commented, “Our partnership with Numentum is a pure match. Gross sales and Advertising and marketing alignment has been a key subject for Propolis members within the final 12 months, and it’s clear from our group intelligence that the altering nature of the customer drives this.
Numentum has been championing the vital want for a extra joined-up method to income technology, coalescing across the trendy purchaser, for a few years. Their expertise working with CEOs, CSOs/CROs, CMOs, and CHROs from most of the world’s best-known B2B manufacturers and coaching their total revenue-generating capabilities is already bringing priceless perception and expertise to our world group of B2B Entrepreneurs.”
B2B Advertising and marketing and Numentum are absolutely aligned on the identical core perception that Gross sales and Advertising and marketing are each in the end about progress and that the legacy boundaries between the 2 ought to be consigned to historical past.Â
Dan Swift, Founder and CEO, Numentum stated, “We couldn’t be extra excited to be partnering with B2B Advertising and marketing to assist educate, encourage, and join a number of the finest advertising and marketing practitioners and consultants on the planet. At Numentum, we’re devoted to aligning inside income technology groups to assist their particular person and firm manufacturers go to market with a unified presence. Absolutely-integrated and empowered income technology groups create higher experiences for his or her patrons. With the Propolis group, now go-to-market groups can scale their tribal information and empower one another globally.”
The partnership comes at a vital time in B2B gross sales and advertising and marketing with the rise of AI, the speedy proliferation of gross sales and advertising and marketing applied sciences, and an ever-expanding diaspora of world advertising and marketing groups.
“If manufacturers need to create the kind of experiences that encourage potential patrons to need to purchase from their firm, it’s by no means been extra vital for world groups to be taught from, educate, and encourage one another outdoors the partitions of their very own firm. The Propolis platform makes it straightforward,” remarks Swift.
For extra data, contact:
B2B Advertising and marketing
Sarah Lovelock: sarah.lovelock@b2bmarketing.internet
Numentum
Rebecca Takada: rebecca.takada@numentum.com
About Numentum
Numentum is a purchaser expertise consultancy constructed for the digital period. We associate with growth-oriented organizations to advance the effectiveness of their shopping for expertise and ship the income momentum their leaders have to confidently obtain their objectives in at the moment’s difficult enterprise setting. Numentum has helped main world enterprises like Vodafone Enterprise, SAP, Broadcom, and RELX equip and encourage their go-to-market groups to achieve success within the new digital shopping for setting. For extra data, go to numentum.com.
About B2B Advertising and marketing
B2B Advertising and marketing was based in 2004 and is broadly credited with defining B2B Advertising and marketing as an trade in its personal proper. B2B has grown from area of interest journal writer to World Neighborhood Intelligence enterprise.
B2B Advertising and marketing run globally famend occasions together with The ABM Convention, Ignite London/USA, Martechopia and The B2B Advertising and marketing Awards. Additionally they ship Advertising and marketing Providers and Coaching for shoppers throughout three continents.
In 2021, B2B Advertising and marketing launched Propolis, a membership-based Neighborhood Intelligence platform for B2B Advertising and marketing Leaders. Propolis is rising quickly and now has 1000s of members from most of the world’s finest identified B2B Manufacturers.
