Tuesday, November 14, 2023
HomeBrandingBarcode Broadcasts Victor Wembanyama As Newest Model Accomplice

Barcode Broadcasts Victor Wembanyama As Newest Model Accomplice


Barcode
Picture Supply: Barcode

Plant-based health beverage, Barcode, has introduced the newest face of its model – basketball star Victor Wembanyama. That is the athlete’s first non-shoe endorsement deal, and he comes on board Barcode as its latest investor.

Wembanyama, nicknamed Wemby, has made waves within the trade as a generational expertise. The French athlete was raised by his mom, knowledgeable basketball participant, and father, a triple jumper. A few of his accolades embrace silver medals as a part of the French Nationwide U-16 Crew within the European Championship.

Becoming a member of Barcode, the younger athlete might be a part of the model’s philanthropic initiatives and take part in product analysis and improvement. He will even symbolize the model throughout varied promoting platforms, from digital to in-store and Out Of Dwelling (OOH). 

Wembanyama stated, “The partnership with Barcode permits me not solely to be a spokesmodel, however a task mannequin. I need to be elite, on and off the courtroom, and wish my physique to be the healthiest it has ever been. That’s why I selected Barcode over anything.”

The Los Angeles-headquartered sports activities drink model was established by Mubarak “Bar” Malik – a former member of the New York Knicks and Los Angeles Lakers Director of Efficiency – and NBA Champion Kyle Kuzma. 

Kuzma, a fellow NBA participant like Wembanyama, welcomed him warmly to the model with a sequence of social media posts on Twitter. 

Barcode is the first-ever plant-based sports activities drink manufactured from all-natural components. Specifically developed for athletes, the beverage supplies fast hydration, elevated immunity, and naturally flavourful tastes. The corporate boasts a formidable lineup of traders like Carmelo Anthony, Gervonta Davis, Chelsea Grey, and extra.



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