Barneys New York has been reinvented as a magnificence model. Dad or mum firm Genuine Manufacturers Group (ABG) partnered with Korean-based way of life firm Gloent Group to launch a line of skincare. Perfume, hair and physique care, cosmetics and wellness are anticipated to develop the vary classes.
The wonder vary will launch in October at new web site barneys-beauty.com, along with premium retailers and marketplaces globally together with Saks.com within the fourth quarter of this yr.
When Barneys filed for its second chapter in 2019, its property have been offered to ABG, a administration firm based mostly in New York with holdings in attire, athletics, and leisure manufacturers.
ABG licensed the Barneys model to Saks in 2021, opening a particular division inside Saks Fifth Avenue’s flagship Manhattan retailer. It later opened a standalone retailer, Barneys at Saks, in Greenwich, Connecticut.
In an announcement Justin Music, CEO of Gloent Group stated: “We’re excited to companion with Genuine Manufacturers Group for the launch of Barneys New York Magnificence. We stay up for persevering with Barneys’ wealthy historical past of delivering luxurious by launching premium magnificence, wellness and water merchandise for the following era’s internal and exterior well being.”
“We’re happy to be partnering with Gloent Group to introduce Barneys New York Magnificence,” added Jarrod Weber, Group President Life-style, Chief Model Officer, at ABG. “Gloent Group brings experience in magnificence, and these merchandise will develop Barneys New York’s distinctive luxurious choices via elevated, high-quality skincare merchandise.”
