Artistic Week ended with a flurry of awards at The One Present 2023 in New York, with Apple London, BBDO Canada and FCB New York bringing in massive wins.
Apple had an enormous evening on the fiftieth anniversary ceremony of The One Present, selecting up Better of Present, Model of the Yr and Model-Aspect/In-Home Company of the Yr honors.
Apple London, with Apple Cupertino, was awarded Better of Present and Better of Self-discipline in Model-Aspect/In-Home for “The Biggest,” a movie showcasing the model’s dedication to accessibility options and expertise. General, the work obtained Better of Present, one Better of Self-discipline, 5 Gold Pencils and a Silver.
“Apple actually crushed it this 12 months with work like ‘The Biggest’ and ‘R.I.P. Leon’ that reveals off the model in an revolutionary and galvanizing approach,” Kevin Swanepoel, CEO of The One Membership, mentioned in a press release. “We prefer to say ‘nice inventive is nice for enterprise,’ and Apple’s continued success is proof that they go hand in hand.”
BBDO Canada additionally had an enormous evening, being named Company of the Yr, profitable two Better of Disciplines in Experiential & Immersive and Radio & Audio, and taking house 9 Gold Pencils, two Silver, three Bronze and two Deserves. The entire wins, working with TA2 Sound+Music Toronto, have been for “Lacking Matoaka” on behalf of Muskrat Journal.
FCB New York got here away from the awards with 11 Gold Pencils. Ten of these have been for “McEnroe vs McEnroe,” a marketing campaign for AB InBev/Michelob Extremely that had John McEnroe enjoying towards AI variations of himself in tennis.
FCB New York additionally gained a Gold for working with Wave Studios on Spotify Promoting’s “A Tune For Each CMO—Mastercard” in Radio & Audio. General, the company obtained 11 Gold Pencils, seven Silver, 5 Bronze and 24 Deserves.
Listed below are the highest honorees, based mostly upon cumulative scores for Pencils and Deserves gained throughout all disciplines:
- Company of the Yr: BBDO Canada Toronto
- Impartial Company of the Yr: Wieden+Kennedy Portland
- Model-Aspect/In-Home Company of the Yr: Apple Cupertino
- Community of the Yr: Ogilvy
- Impartial Community of the Yr: Wieden+Kennedy
- Artistic Holding Firm of the Yr: Omnicom
- Manufacturing Firm of the Yr: Smuggler New York/Los Angeles
- Music & Sound Firm of the Yr: TA2 Sound+Music Toronto
- Consumer of the Yr: AB InBev
- Nonprofit Consumer of the Yr: Grupo Estratégico PAE
- Model of the Yr: Apple
