Celebrating 50 years of Pencils
This 12 months’s One Present celebrated the awards ceremony’s fiftieth anniversary. Prime winners in The One Present 2023 obtained a brand new One Present Pencil modeled after the unique Pencil designed by business legend George Lois, whose son Luke Lois was on stage for the disclosing. The brand new Pencil is bigger and product of crystal surrounding a gold steel core for Better of Self-discipline and “of the Yr” winners, and a black steel core for Better of Present.
Particular awards
There have been two winners of The One Present 2023 Penta Pencil, awarded to the company and model who collectively created excellent inventive work for the final 5 years: FCB Toronto for work on behalf of the Canadian Down Syndrome Society, and VMLY&R Kansas Metropolis with Spark Foundry New York and Ketchum Chicago for his or her years of labor for Wendy’s.
The One Present 2023 Fusion Pencil, the business’s first international award to acknowledge nice work that greatest incorporates DEI rules and underrepresented teams in each the inventive content material of the work and the workforce that made it, was awarded to Edelman New York with Mindshare New York for Vaseline’s “See My Pores and skin.”
The One Present 2023 Inexperienced Pencil, recognizing essentially the most environmentally acutely aware inventive work for the 12 months, was awarded to Nord DDB Stockholm with Camp David and Home Company’s “Car of Change” for Swedish energy firm Vattenfall.
The One Present 2023 Sustainable Growth Objectives Pencil, created in cooperation with the United Nations Workplace for Partnerships and nonprofit Pvblic Basis to reward companies and types for work that betters the world and contributes to securing a sustainable future for all, went to DDB Mexico with Estudios Machina Bogotá and La Doble Mexico Metropolis for “Information Tienda” on behalf of Gahr WeCapital.
