Cellular video games firm King has appointed BBH to the artistic account for Sweet Crush Saga, the match-three puzzle sport with over 5 trillion ranges performed.
King’s transient will see BBH create a brand new model platform for Sweet Crush Saga for the US and UK markets this summer season.
King affiliate model director Amy Kilty says:“We’re thrilled to be working with BBH on a brand new model positioning for one among our hottest and well-known manufacturers, Sweet Crush Saga.
“Having just lately celebrated 10 years for the reason that hit cellular sport first landed on our screens, it’s vital for us to proceed constructing on that success by establishing a novel model and persona that may set us up for the subsequent ten years and past. We’re excited concerning the work and the path of journey we’ve seen from BBH.”
BBH ECD Helen Rhodes says: “Engaged on one of the crucial standard cellular video games of all time is vastly inspiring for us. We’re trying ahead to serving to the staff at King take the Sweet Crush Saga model to the subsequent degree.”
