Navigating platform pressures
BeReal continues to be determining how you can preserve consumer pleasure whereas staying grounded in its authentic goal.
As a substitute of mimicking different platforms by specializing in new earnings streams, BeReal fulfills neighborhood requests and shifts the dialog away from sure recommendations that negate its core intentions, like growing allotted connections to spice up potential for virality, in keeping with Hislop. Moravitz stated one instance is the launch of Bonus BeReal, which rewards customers with extra posts once they add their each day on time.
Whereas the platform prides itself in contrasting influencer tradition by opposing vainness metrics like viewers development and virality, it stated paid partnerships are “not one thing (they’re) actively fascinated with but,” stated Moravitz. Final 12 months, e.l.f Cosmetics grew to become the primary magnificence or skincare model to create an account for natural content material.
“Manufacturers are available in and nearly hack what BeReal was initially meant for by giving a extra intimate or behind-the-scenes take a look at what their firms seem like,” she stated. “We’ve got nothing towards that, however we haven’t essentially optimized for his or her presence on the platform but.”
