For now, it’s as much as proactive efforts from corporations like The Commerce Desk and commerce our bodies to root out bid duplication, as ad-tech’s buying and selling practices aren’t regulated by a federal entity just like the Securities and Alternate Fee, Gupta stated. And the issue will persist as a result of the incentives of ad-tech corporations don’t all the time align with these of advertisers.
“The individuals who run these auctions… their jobs are to win the auctions,” Gupta stated. “Whenever you get advised your job is to win the public sale, you lose sight of proper and incorrect.”
