By Sean Tinney January 3, 2023
Not sending birthday emails to your subscribers? You would be lacking out on a possibility for higher subscriber loyalty, extra engagement, and extra gross sales.
Think about it’s your birthday…
You roll over in mattress and seize your telephone, sifting via texts and emails wishing you properly in your special occasion. In your inbox, there’s a message ready for you with a free supply, only for you, that will help you have a good time.
Now, how do you’re feeling? Appreciated? Particular? Effectively, that’s the purpose of a birthday e mail: to make your subscribers really feel particular.
Birthday emails are an ideal expertise to your subscribers, however as a marketer, you’ll get loads of advantages from them as properly. Based on Experian, birthday e mail campaigns have a:
- 342% larger income per message
- 481% larger conversion charges
- 179% distinctive click on charges
So in case you’re questioning if try to be sending a birthday e mail, our advice is sure.
However earlier than you begin sending these particular emails… you’re going to wish to know your subscribers’ birthdays.
Methods to get your subscribers’ birthdays
In your sign-up type
Surprisingly, many companies don’t ship out birthday emails just because they don’t take the time to gather that info.
So when establishing your sign-up type, add a customized discipline to gather your subscribers’ birthdays. Simply don’t make this a required discipline, as your subscribers’ e mail addresses are crucial component. If you will get just one piece of knowledge, get that. Asking for an excessive amount of info could make folks not wish to join.
But when asking for folks’s birthdays doesn’t suppress your opt-in charges an excessive amount of, add an non-obligatory customized discipline for birthdays. And while you ask for somebody’s birthday info, simply ask for the day and month of their birthday. Persons are often keen to share the month and day they have been born, however could also be hesitant to inform you which 12 months.
Professional tip: Think about including textual content under the birthday discipline that tells the shopper why you’re asking for his or her birthday. For instance, “Enter your birthday so we will ship you a present.” Persons are extra keen to present info in the event that they know why you want it and the way you’ll use it.
Right here’s how retailer DSW has arrange their sign-up type. This is a little more info than most sign-up kinds ask for, however you get the concept. Additionally word how they’ve made the birthday info non-obligatory. That’s good.
In an e mail marketing campaign
It’s not too late to gather birthday info in case you didn’t get it via a sign-up type. Merely arrange an e mail marketing campaign to gather your subscribers’ birthday info.
Use a topic line like:
“We wish to ship you a birthday present!”
or
“We have now a birthday present for you, however we don’t have your birthday.”
Allow them to know why you wish to know their birthday, so that they’re extra more likely to reply.
Additionally preserve this e mail easy. Don’t mix requests for his or her birthday with a unique e mail request, like asking for his or her zip code on the identical time.
This e mail from Ann Taylor is a superb instance of methods to accumulate subscribers’ birthday info.
Arrange tags
When establishing the customized fields, additionally apply a birthday tag for every month so you may simply create a birthday phase that triggers an automatic birthday e mail marketing campaign (extra on that in a second).
Make your present one thing they can not ignore
Give your subscriber one thing they’ll be enthusiastic about and one thing you don’t often supply. Usually, birthday emails have a coupon code that may be a particular deal, or a free supply redeemable on-line or in-store.
Everybody loves a birthday e mail with an irresistible coupon. Listed below are just a few of our favourite birthday e mail examples.
Hulu sends their viewers a free month.
Crimson Robin celebrates a birthday with a free burger, no situations hooked up.
And for dessert, Nothing Bundt Truffles give subscribers an precise mini birthday cake.
Stand out from different birthday emails
You’re most likely not the one one wishing your subscribers a cheerful birthday. So observe these greatest practices to ensure your birthday emails stand out from the gang.
Birthday emails topic traces must be easy and direct
A easy method is often greatest in relation to the topic line. Comply with the topic line construction under.
Hold the e-mail message brief and attention-grabbing
Don’t make your subscribers learn lots of textual content. All they need is to get their present.
1. Hold it brief, candy, and about your subscriber
This e mail just isn’t about you, it’s about celebrating this special occasion to your subscribers. Now just isn’t the time to inform your organization story.
The message ought to want your subscriber a cheerful birthday, clarify the present, and inform them methods to redeem it. The perfect birthday emails are brief and easy.
Think about using a coloured button with clear instructions. For instance, “Redeem your birthday present” or “Declare your $10 coupon now”.
2. Don’t ship generic emails
Birthday emails solely work in the event that they make your buyer really feel particular. Generic, one-size-fits-all emails don’t sometimes reduce it.
3. Use eye-catching pictures or GIFs
Frequent GIFs present in birthday emails embody balloons, confetti, and truffles.
Forever21 makes use of a enjoyable cake present to make their birthday e mail unforgettable.
Begin with a birthday e mail template
You don’t should be knowledgeable designer to ship amazing-looking birthday emails. Begin with a pre-designed e mail template after which use a drag-and-drop builder to customise it.
Listed below are just a few birthday templates accessible to all AWeber prospects. Simply choose one of many mobile-ready birthday e mail templates and customise it to suit your model.
Give subscribers a present that’s simple to redeem
Individuals don’t wish to bounce via hoops to redeem a present, particularly on their birthday. So be sure that your present is straightforward to redeem.
Right here’s an instance of a birthday e mail that will get this proper:
Automate your birthday e mail campaigns
Sending an e mail to have a good time every of your subscriber’s birthdays yearly seems like lots of work. Not in case you arrange a birthday e mail automation collection.
With an automatic marketing campaign, you arrange the e-mail and timing as soon as. Then on their birthday (or the birthday month), the e-mail is robotically despatched.
Take a look at this video for a step-by-step information to establishing your birthday e mail automation, from establishing the shape to triggering the e-mail:
It’s simple to ship stunning birthday emails
It’s at all times nice to ship an e mail to your subscribers on their birthday, however there aren’t any hard-set guidelines. Greater than half of birthday emails are despatched on a selected birthday. However a brand new pattern is to ship an e mail at first of the birthday month to permit them loads of time to redeem their present.
For those who don’t redeem their present, you may at all times ship them a reminder e mail on the finish of the month. Begin sending your birthday e mail campaigns as we speak with AWeber Free.
