Whereas ecommerce companies have been tending to their prospects, answering questions, and stocking cabinets (if additionally they have a brick-and-mortar retailer), ActiveCampaign was hustling on their behalf.
By means of our deserted cart automation, we helped the companies we serve get well $10.5 million over the course of Black Friday weekend—a 56% YoY enhance in recovered income.
Not solely is automation serving to ecommerce companies get well extra income than ever earlier than, however it’s now even simpler for these companies to get began.
Streamlined Implementation with ActiveCampaign’s AI Automation Builder
All companies should do is use ActiveCampaign’s AI automation builder that may ask a number of questions on what you’re attempting to attain after which construct an automation sequence for you, tailor-made to the exact wants of your online business.
These companies additionally set a brand new document for the variety of automation actions processed on a single day—1.4 billion on Cyber Monday—up 20% yr over yr. This proves automation is a must have to remain aggressive and supply the perfect buyer expertise through the vacation season.
Over the vacation week, 10 billion whole automation actions have been processed and practically 4 billion emails have been despatched—each up 20% yr over yr.
The record-breaking 1.4 billion automation actions processed on Cyber Monday attest to the rising indispensability of automation. This surge in exercise shouldn’t be unique to the vacation season; it reinforces that automation is a year-round must-have for companies striving to remain aggressive and supply distinctive buyer experiences.
Using Automation Past Peaks
Ecommerce companies can harness the facility of automation all yr lengthy by incorporating these methods:
- Drip Campaigns for Buyer Engagement: Arrange automated drip campaigns to nurture buyer relationships. This might embody post-purchase follow-ups, product suggestions, and personalised presents.
- Segmentation for Focused Advertising: Leverage ActiveCampaign’s superior segmentation options to categorize prospects based mostly on conduct, preferences, and demographics. Tailor advertising and marketing messages to particular segments for more practical communication.
- Suggestions Loops for Steady Enchancment: Implement automated surveys and suggestions loops to assemble buyer insights. Use this information to refine merchandise, companies, and advertising and marketing methods all year long.
- Lifecycle Advertising for Lengthy-Time period Relationships: Create automated workflows for various levels of the shopper lifecycle. From onboarding to loyalty applications, automation ensures constant and personalised interactions.
Within the dynamic panorama of ecommerce, ActiveCampaign’s influence goes past the seasonal highs, marking a transformative journey towards sustained success. As companies mirror on the achievements of Black Friday and the vacation week, the lesson is evident: automation isn’t only a fleeting software for particular events; it’s a year-round ally.
Past the record-breaking numbers and milestones, the true worth lies in how ecommerce enterprises can seamlessly combine automation into their every day operations. Whether or not it’s recovering deserted carts, organising drip campaigns, or refining methods via steady suggestions loops, the potential for leveraging automation is boundless.
