Construct on 2024 insights to gasoline this 12 months’s success.
Regardless of some optimistic macroeconomic traits in lots of markets, Black Friday as soon as once more happened in a difficult panorama. Whereas inflation is falling and costs are stabilizing in lots of markets worldwide, client conduct is altering. Many individuals are shifting from cautious to intentional spending whereas persevering with to prioritize value.
Black Friday stays the highest occasion for buying tech merchandise, with producers and retailers set to capitalize on its unparalleled potential to spice up demand and income throughout numerous classes. Additionally in 2024, the occasion delivered record-breaking gross sales, surpassing income from another week of the 12 months.
Be certain to get the consultants take
Watch our webinar, the place Jan Lorbach, Senior Director for International Strategic Insights, and Guillaume Coudry, Western Europe E-commerce Chief, reveal how 2024’s Black Friday gross sales carried out globally and throughout key markets.
We deep dive into the information so you possibly can floor:
- How the 2024 occasion in comparison with earlier years
- Gross sales outcomes with highlights on key markets and throughout product classes
- Discounting ranges, hero merchandise and successful methods
- Gross sales channel dynamics and eCommerce efficiency
- The state of the Shopper Tech and Durables trade, traits and challenges
Take out 45 minutes to listen to our consultants share final 12 months’s Black Friday outcomes and learnings for promotions to return.
