The enterprise information writer Bloomberg Media has employed digital media government Christine Cook dinner as its chief income officer, Adweek can solely report.
Cook dinner fills a job left vacant since 2019, following the departure of Keith A. Grossman and earlier than him Paul Caine. Cook dinner begins the function March 20.
“Having spent most of my profession supporting journalism with promoting and innovation, I’m impressed by Bloomberg Media’s dedication to world enterprise journalism, which is matched by its dedication to know-how and innovation in reaching its clients,” Cook dinner stated in a press release.
Within the place, Cook dinner will oversee promoting revenues throughout all Bloomberg Media platforms, together with digital, digital video, linear TV, audio, occasions, customized content material, print and programmatic revenues.
The 4 regional heads of promoting gross sales for Bloomberg Media will report into Cook dinner, as will a not-yet-hired government for its Bloomberg Reside Experiences function.
Cook dinner will report back to Bloomberg Media chief business officer Stephen Colvin and work alongside the opposite world leads throughout the business workforce, together with chief digital officer Julia Beizer, who manages the patron subscription enterprise.
“Bloomberg Media’s promoting income has continued to develop and our dedication to investing in high expertise and management has remained a precedence for the enterprise,” Colvin stated in a press release. “I’m wanting ahead to welcoming Christine to Bloomberg Media and am assured that her expertise in making a holistic gross sales method and scaling our enterprise will assist speed up this development.”
Previous to becoming a member of Bloomberg Media, Cook dinner served because the senior vp, head of brand name partnerships at WarnerMedia, and earlier than that, she oversaw gross sales technique for CNN Digital as its chief income officer.
Cook dinner has additionally held gross sales and promoting roles at Flipboard, The New York Instances and the Monetary Instances.
Swearing off open-market programmatic
Cook dinner joins Bloomberg Media as the corporate data its tenth consecutive quarter of promoting income development and eyes the milestone of 500,000 digital subscribers. The privately held firm wouldn’t share whether or not it was worthwhile.
Final yr, the corporate noticed promoting revenues enhance 15%, digital video income develop 22% and occasions income surge 46%. Total, whole income grew 16% in 2022.
Video income alone surpassed $100 million, and the corporate has prioritized its new collection of premium video, lately rebranded as Bloomberg Originals, as a key development space.
