McCann London is assembling a crack staff of girls on the prime. The most recent recruit is Mel Arrow who joins as chief technique officer from BMB, the place she has been a serious contributor to the company’s latest run of wins together with Nike, Farrow & Ball, Harmless and Breast Most cancers Now.
Earlier than that, Arrow labored at BBH with Polly McMorrow, who took over as McCann CEO final yr. The highest staff additionally contains COO Jemima Monies who moved from adam&eveDDB in February, and new ECD Regan Warner who joined from Ogilvy final month (reporting to joint CCOs Rob Doubal and Laurence Thomson).
Arrow replaces Theo Izzard-Brown, who went to Dentsu Artistic in December.
She stated: “McCann London’s work is nothing in need of iconic. I’ve been jealous of Kevin, Katy and Snoop from afar, and I’m delighted to be given the chance to construct on that success. I’m able to get caught in, accomplice with the implausible management staff, and get to know the numerous sensible strategists throughout the group.”
McMorrow stated: “I’ve at all times admired how Mel’s sensible considering supercharges artistic excellence throughout the companies she works on. She completes our refreshed management line up as we embark on an thrilling new chapter on the company, and we are able to’t await her to get going.”
McCann London, historically a really male-dominated company, has been constructing momentum just lately. They only gained a spot on the Sky roster, and the artistic work has turn out to be much less overshadowed by worldwide enterprise like L’Oreal and Xbox, due to JustEat and new UK campaigns for Nurofen “see my ache,” Good Plant, Shreddies and TSB.
