To have fun Nationwide Bomb Pop Day on June 29, in addition to the July 4 vacation, frozen deal with maker Bomb Pop partnered with enterprise company Gale and actor Gavin Casalegno to launch a merchandise assortment and augmented actuality Snapchat lens impressed by Bomb Pop’s purple, white and blue ice pop.
The Summer season of Bomb Pop assortment includes a T-shirt, seaside towel, cooler, seaside ball and disposable digital camera designed by Casalegno and artist Andrey Azizov. One new merchandise from the gathering will probably be obtainable every day from June 29 by means of July 4.
For this promotion, folks can scan a real-world Bomb Pop ice pop with an AR Snapchat lens to nearly attempt on and buy objects from The Summer season of Bomb Pop assortment.
“Bomb Pop is already a signature staple of summer time and we’re thrilled to be teaming up with Gavin to additional convey Bomb Pop to life,” stated Alnese Thomas, senior model supervisor at Bomb Pop. “Bomb Pop’s summer time swag objects are designed to seize the sensation of summer time: the thrill and potential that each one ages really feel.”
To kick off its promotion, Bomb Pop hosted a pop-up store at Pier 45 in New York on June 29 the place guests acquired a free Bomb Pop and had the possibility to satisfy Casalegno in individual.
“The Bomb Pop x Gavin Casalegno collab celebrates the enduring purple, white and blue bomb pop with an iconic summer time second—the 4th of July,” stated Lindsey Model, inventive director at Gale. “We wished the collaboration with Gavin to be a real partnership. We labored with him and artist Andrey Azizov to develop 5 summer time objects that have been true to Gavin’s pursuits.”
