Boots has partnered with buy-now-pay-later firm Clearpay for a festive experiential pop-up at Westfield, London.
Named ‘Magnificence Unwrapped’ consumers will be capable of go to the pop-up from at this time till twenty third December.
Situated within the central atrium of the procuring centre, the pop-up could have 3 zones to maintain visitors busy.
Designed to appear to be a gift, the expertise will provide visitors an opportunity to win magnificence prizes, get their nails executed in a festive nail bar and be capable of declare £5 off £10 spent at Boots.
Grace Cost, Head of Model Expertise and Partnerships – Europe at Unibail-Rodamco-Westfield commented: “We’re delighted to be partnering with Boots and Clearpay and serving to them to create a memorable model second that consumers will take pleasure in.”
“Christmas is an extremely busy time and it’s this sort of activation that basically helps manufacturers stand out and join with each new and present customers.”
The chemist and sweetness retailer isn’t the one model popping up in Westfield. Lush can even be current with their ‘Lush Lounge’. This activation can be providing consumers the possibility to click on and gather, order on-line and pattern merchandise. Visitors will be capable of uncover their new Christmas vary alongside their hottest merchandise.
