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Boucheron collaborated with world model ambassador Zhou Dongyu and actor Ethan Juan on a charming new marketing campaign, which was unveiled on Monday to rejoice the current Lunar New 12 months.
Reflecting the spirit of the Lunar New 12 months, which embraces each endings and new beginnings, the marketing campaign video takes the protagonists on a charming journey. They discover enchanting Chinese language gardens, traverse the nation on high-speed trains, and expertise the posh of stylish resorts.
This festive season, Boucheron celebrates the ebb and stream of life with the celebrities, accompanying them on their journeys – from intimate household gatherings that nourish the soul to exhilarating adventures that broaden horizons. The “Comings and Goings” marketing campaign captures the poetry of those moments, showcasing the profound progress and emotional connections that come up.
This yr, the Chinese language New 12 months falls on January twenty ninth, ushering within the 12 months of the Snake. To commemorate this symbolic celebration, Boucheron united famend actors Zhou Dongyu and Ethan Juan, who had been adorned with Quatre creations. The marketing campaign elegantly intertwines two narratives, every set in a unique time and place, mirroring the Snake’s profound symbolism of shedding its pores and skin and embracing a brand new starting.
At simply 32 years outdated, Dongyu has already constructed a powerful filmography with over 50 movies. Her acclaimed efficiency in “The Breaking Ice,” which was chosen for the Un Sure Regard part on the 2023 Cannes Movie Competition, additional solidified her place as a number one actress.
Juan, a 42-year-old Taiwanese film star, is famend for his portrayal of Chen Kui-Lin in “The Pig, The Snake and The Pigeon,” a darkly good movie that explores the chilling ambition of a fugitive who ruthlessly eliminates his rivals to say the title of the world’s most infamous felony.
Launched in 2004, the Quatre assortment is a testomony to Boucheron’s wealthy heritage. It incorporates 4 iconic motifs: the Double Godron, the Clou de Paris, a row of diamonds, and the Grosgrain. Whereas deeply rooted up to now, this assortment exudes a daring and concrete spirit, defying the boundaries of time and gender.
Boucheron revealed in a launch that the nonetheless advertisements and movies function charming items from the Quatre Classique and White Version collections, showcasing the multifaceted expressions of this highly effective design.
Among the many prestigious jewelry homes surrounding Place Vendôme, the guts of the posh jewelry business in Paris, Boucheron stands out as a pioneer, having been established in 1858.
Based by the visionary designer Frédéric Boucheron, the Maison was the primary amongst its esteemed contemporaries to ascertain a presence on Place Vendôme. Now owned by Kering, Boucheron’s flagship boutique graces the sq.’s northern entrance, persevering with to epitomize excellence in excessive jewelry and watchmaking.
The enduring legacy of Boucheron features a tiara crafted in 1921 for Queen Elizabeth, the Queen Mom. This important piece handed down by generations of royalty, was later gifted by her grandson, King Charles, to his spouse, Camilla.
Boucheron is famend for its creative legacy, together with the sculpted masterpieces of the Artwork Nouveau period and its later daring reinterpretations of classicism. It has established a big world presence with over 90 boutiques worldwide.
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