Easter is historically the large DIY weekend, and B&Q has invested in one other fashionable movie, this time to advertise its dedication to low costs within the face of the price of residing disaster.
The advert is supposed to replicate the monetary struggles that UK prospects are going through. Filmed the wrong way up, a spread of costlier hanging gadgets are reduce down in order that they fall away, till simply the cheaper gadgets – those which have been “nailed down” by B&Q – stay to kind the form of a hammer.
Tom Hampson, advertising and marketing director at B&Q, mentioned: “Spring is all the time an necessary time of 12 months for our prospects. With rising costs throughout family payments, we all know the dynamics can be totally different this 12 months, however we nonetheless wish to assist our prospects profit from spring. That’s why we’ve nailed down costs on tons of of important spring merchandise..
Unusual’s metaphor is a bit laboured, however it’s acquired lots of visible affect and the soundtrack will guarantee it stands out.
MAA artistic scale: 6
