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Brandon Consultants, a famend inventive model consultancy, has performed a pivotal position in serving to Paulig Espresso introduce a reimagined espresso vary.
Their experience in model technique and design has been instrumental in crafting a variety that resonates with shoppers who care deeply concerning the sustainability and origins of their espresso with out compromising on style or sophistication.
Paulig is one in every of Finland’s main espresso manufacturers, recognized for its good style and longstanding dedication to sustainability. Remarkably, the brand new vary is crafted to amplify this differentiator available in the market with a model for espresso lovers who search refined, moral, and flavourful experiences whereas making accountable selections for the planet.
For The Love of Espresso
In Finland, the place espresso consumption is a lifestyle and a part of the nationwide tradition, this new vary speaks on to the Finnish ardour for espresso. The Finns drink extra espresso per capita than another nation— as much as 12kg yearly. Espresso isn’t only a drink; it’s a second, an expertise, and even has its personal lexicon, with phrases like saunakahvi (sauna espresso) and vaalikahvit (election espresso). Paulig’s new vary caters to those moments, providing various, high-quality espresso to swimsuit particular person wants and events.
By this perception, Brandon understood that Paulig’s audiences aren’t simply shoppers—they’re espresso connoisseurs on a journey to discover the world by way of espresso. They crave extra refined choices, unique flavours, and a possibility to impress with their origin, high quality, and craft information. Furthermore, for these discerning clients, espresso is greater than a scorching beverage—it’s a aware expertise.
Decreasing The Complexity in The Paulig Espresso Portfolio
In response to the evolving shopper want, Brandon helps Paulig Espresso unveil a daring new search for their sustainable espresso vary, Mundo. This vary celebrates the wealthy origins of espresso by way of design, reflecting its moral sourcing and wealthy flavour profiles. Doing so connects with the viewers, making them really feel a part of the espresso’s journey from farm to cup.
The inventive and design components of the brand new vary fuse custom with innovation, showcasing vibrant, region-inspired visuals. Every espresso selection celebrates its nation of origin with colourways and animal illustrations which might be symbolic of the area. These visuals are designed to evoke a ‘feel-good’ response, reflecting the model’s ethos of delivering good espresso that additionally does good. The approachable and pleasant animal illustrations are designed to drive a reference to shoppers, guaranteeing the product resonates emotionally whereas standing out on the shelf.
Daring Design, Sustainable Influence
The design is led by a daring new on-pack structure system constructed round Paulig Espresso’s distinctive ‘Pauligon’ model asset. With its vibrant, variant-led colourways highlighting key product advantages and tasting notes, this method simplifies the method for shoppers to navigate their choices in a crowded market, making them really feel assured of their selections.
The brand new vary contains 4 variants: Authentic, Mexico, Columbia & Honduras and Rwanda & Nicaragua.
About Brandon:
Brandon is a inventive model consultancy, primarily based in Manchester and London however working throughout the globe to awaken model potential for business development. Shoppers embrace PizzaExpress, Kimberly-Clark, Coca-Cola, IE Enterprise College and Paulig Group.
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