Is AI the lacking hyperlink in creating customized advertising and marketing experiences?
On this episode, Lara Belonogoff, Senior Director of Model Administration at SurveyMonkey, discusses the synergy between AI and advertising and marketing by way of the “ask, pay attention, act” protocol. This transformative method emphasizes understanding stakeholders, meticulous concept vetting, and data-driven methods. Lara exemplifies SurveyMonkey’s AI-powered insights, showcasing the stability between AI and human sensibilities for efficient decision-making. The dialog underscores the importance of knowledgeable selections pushed by information and empathetic buyer understanding. Lara’s insights into the success of the “ask, pay attention, act” marketing campaign spotlight AI’s potential to reinforce a tradition of responsiveness, providing a concise but panoramic view of AI’s pivotal position in analysis and its integration with human consideration.
You may attain out to Lara on LinkedIn.
Many due to Lara for being our visitor. Thanks additionally to our producer, Natalie Pusch; our editor, James Carlisle; and this episode’s sponsor, SurveyMonkey.
