By Brittany Lieu, Advertising Advisor at Heinz Advertising
What does your copywriting course of appear like?
Mine normally consists of reviewing a handful of references, oftentimes intensive analysis, a number of drafts and if I’m actually fortunate, no author’s block. With that stated, my writing workflow isn’t easy and quick.
Regardless of hesitations about high quality and authenticity that encompass utilizing AI-powered instruments like ChatGPT in advertising, AI-generated content material will be the inventive catalyst you want to reinvigorate the way you write.
This week’s app, used sensibly, means that you can do exactly that.
Copy.ai
Copy.ai is made for these “clean web page” moments. As an AI platform constructed to assist advertising and gross sales content material copywriting wants, Copy.ai is a software used to draft all varieties of short-form content material to your subsequent chilly outreach e mail, e-newsletter, paid advert put up, occasion promotion, touchdown web page and extra. What additionally makes this software distinctive is that it offers you the selection to select from completely different writing tones, from “Pleasant” to “Witty” and “Empathetic”.
To my delight, it’s also free to strive with a restrict of two,000 phrases monthly for a single person.
The way it Works
Questioning how AI-generated content material works? Utilizing a mixture of pure language processing (NLP), pure language era (NLG) and machine studying algorithms, instruments like Copy.ai generates completely different copy variations to your particular content material undertaking.
Right here’s the step-by-step course of:
- Step 1 – Create a copywriting undertaking and select from their number of undertaking sorts (e mail, social put up, blogs, and many others.)
- Step 2 – Present context on the copy you might be writing. For instance, if you’re writing a paid advert put up, you’ll should share what your product is, an outline of your product and tone of writing you’d prefer it to make use of.
- Step 3 – The AI generator provides you with a number of variations of what you’ve described. Sift via all the outcomes and search for what sounds finest.
- Step 4 – Edit and refine what was generated to kick off and even full your writing undertaking.
Like a majority of AI instruments, the outcomes I get from Copy.ai have been hit and miss. With some outcomes giving me the inventive gasoline I would like to finish a undertaking, it’s vital to recollect to make use of a discerning eye and deal with instruments like this as a useful resource and never a alternative for the writing course of.
Try this weblog to discover ways to generate AI copy that sounds such as you.
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