Relating to social media administration instruments, selecting the best one in your accounts is usually a problem. On this weblog, we’re evaluating Buffer and Tailwind, two well-liked platforms, that can assist you make an knowledgeable resolution based mostly on their key variations.
To kick off, listed here are seven key variations between the 2 merchandise that each one potential customers ought to pay attention to 👇
Seven key variations
1. Out there Channels
Tailwind gives solely three social channels: Instagram, Fb, and Pinterest. In distinction, Buffer helps 10 channels, together with LinkedIn, Mastodon, Twitter, TikTok, Shopify, and Google Enterprise Profiles, with YouTube coming quickly. This wider vary of channels permits Buffer customers to succeed in a extra various viewers.
2. The Free Plans
Tailwind’s free plan lets customers schedule simply 20 posts, whereas Buffer’s equal free plan permits scheduling for 30 posts. What’s extra, with Buffer, you possibly can join any mixture of channels you want. Need to join three Mastodon accounts? No drawback. Want to attach your LinkedIn TikTok and Twitter accounts? That’s nice. Tailwind does not provide the identical flexibility, solely letting free customers join one Instagram, one Pinterest, and one Fb account.
3. Variety of Customers
Buffer’s Group plan gives limitless customers, whereas Tailwind’s equal plan, “Max,” gives simply 5 customers. That is although each plans have an identical value level ($45 for Buffer, $40 for Tailwind). All in all, this makes Buffer a significantly better, scalable plan for rising groups.
4. Scheduled Posts
Tailwind’s Professional plan solely permits customers to schedule 100 posts per thirty days, whereas Buffer’s equivalently priced Necessities plan gives a extra beneficiant allowance of two,000 posts per channel per thirty days. Most social media entrepreneurs trying to run an lively social media account will wish to schedule greater than 100 posts. The restricted Tailwind plan would possibly make entrepreneurs look elsewhere.
5. Restrictions on Channel Allocation
Tailwind restricts customers by solely letting them join a most of 9 social media accounts, even on the most costly plan. What’s extra, the plan requires a mixture of three Pinterest accounts, three Instagram accounts, and three Fb pages. This restricted flexibility will be irritating. It’s unlikely for anybody model to have precisely three Fb, Pinterest, and Instagram accounts. Buffer, alternatively, has no cap on the variety of social media accounts you want to join and no restrictions on which social media channels you choose.
6. Synthetic Intelligence
Each platforms present AI options to assist customers write posts, however Tailwind’s Max plan limits customers to simply 500 AI credit. This implies the customers on that plan can solely use the AI software 500 occasions, which may add up rapidly for accounts with a number of customers. Compared, Buffer’s equal plan gives 3,000 credit, with a further 300 credit for every linked social media account, offering extra alternatives for AI-driven solutions.
In reality, Buffer’s AI Assistant also can present customized concepts for social media content material throughout all channels, streamlining the content material creation course of for customers. It additionally generates solutions for content material based mostly on model, trade, and viewers and might even recommend hashtags and captions for pictures.
7. Hyperlink in bio instruments
Buffer and Tailwind each provide link-in bio instruments, however they differ in a number of methods. Buffer’s Begin Web page works seamlessly with Twitter, Fb, Pinterest, Instagram, LinkedIn, and YouTube, whereas Tailwind’s Good.Bio is designed for under Pinterest, Instagram, and Fb. Buffer additionally options further integrations, reminiscent of a Spotify integration to showcase playlists or podcasts and a YouTube block to show movies.
Why 7 million folks have picked Buffer over Tailwind
Buffer units itself aside from Tailwind with its intuitive and inexpensive social media administration platform. With our three-click setup, highly effective free-forever plan, and paid plans beginning at simply $5 per thirty days, we cater to small companies and people alike. Our world-class help, revolutionary options, and mobile-friendly instruments make managing your social media presence seamless.
At Buffer, we’ve been within the social media sport for some time. With over 7 million customers since 2010, Buffer is the most well-liked software available on the market. Most select Buffer as a result of we keep forward of the curve including help for channels like Mastodon, YouTube shorts, Instagram Tales and TikTok earlier than most others.
In abstract
As a Buffer fan, I’m hardly neutral, however on this weblog, I’ve aimed to truthfully showcase how Buffer and Tailwind are completely different.
Essentially, the Buffer free plan gives larger flexibility and accessibility, whereas the paid plans ship sturdy options and analytics to help all companies of their social media endeavours.
At Buffer, we take delight in offering distinctive help, a user-friendly but highly effective interface, and a dependable platform that is still on the forefront of the house.
However let’s face it. It’s one factor to examine Buffer and one other to strive it out.
So, why not give Buffer a spin at present?
P.S. Have any suggestions? Tweet us your ideas, and let’s chat!
