Burberry has launched a takeover at Harrods in London, revamping the posh division retailer with the brand new signature color “Knight Blue,” launched by the British style home’s chief artistic officer, Daniel Lee.
The occasion, scheduled till February 29, commemorates the model’s “storied heritage” of exploration and the outside, from outfitting famed explorers to creating gear for adventurers. It entails the transformation of Harrods’ iconic inexperienced awnings right into a seasonal Burberry blue test sample.
Further transformation contain home windows adorned with tenting components like man ropes, waterproof materials draped artistically, and carabiners. Furthermore, the famend Harrods’ inexperienced males at the moment are attired within the Burberry ‘knight blue’ test, a contemporary sample debuted by Lee within the spring/summer time 2024 assortment. Notably, this represents a style home’s inaugural redesign of its uniforms.
After dusk, the Brompton Street facade of the division retailer is bedazzled in a luminous blue hue.
London’s Harrods in Hanging New Signature Blue
The transformation extends indoors with the ‘Burberry Tenting Nook,’ that includes a collection of basic British mountain climbing equipment. Amongst them are a customized knight bottle opener and a scorching water bottle.
Moreover, the tenting nook presents a limited-edition orienteering map of Knightsbridge, developed in collaboration with the Open Metropolis charity, providing buyers a possibility to discover the world.
Moreover, guests can bask in Romney’s Kendal Mint Cake, a beloved deal with amongst explorers and mountaineers, out there for buy.
Other than that, there’s a devoted rainwear space the place guests can “immerse themselves fully in Burberry’s illustrious historical past.” Right here, a set of iconic trench coats is showcased, designed to supply a profound perception into the model’s esteemed legacy and heritage.
Jonathan Akeroyd, chief government officer at Burberry, stated in an announcement: “Burberry’s takeover of the world’s most recognisable division retailer, Harrods, brings collectively two icons of British luxurious in a celebration of exploration and the outside.
“Daniel has a created a uniquely Burberry expertise completely at Harrods that embraces our very British spirit of enjoyable and journey. We’re excited to ask prospects to immerse themselves on this world of contemporary British luxurious.”
Rejoice Harrods’ one hundred and seventy fifth Anniversary with Unique Custom-made Bear
The collaboration additionally encompasses an unique capsule assortment showcasing over 40 Burberry items, out there solely at Harrods all through February. This assortment will likely be housed in two new pop-up areas at Door 6 and Door 9 inside Harrods and on the Harrods web site.
The gathering is spanning throughout womenswear, menswear, childrenswear, and equipment, highlights embody the brand new Knight bag crafted from Nappa leather-based, contemporary iterations of the Chess and Rocking Horse luggage, the Field sneaker in a singular colourway, and unique eyewear types.
As well as, Burberry is becoming a member of in celebrating Harrods’ one hundred and seventy fifth anniversary by releasing a particular version of their iconic Harrods bears, every adorned with a miniature hand-embroidered Burberry scarf. Restricted to 175 bears, they are going to be completely out there at Harrods.
The posh model has additionally curated a bespoke Harrods hamper, which features a distinctive camping-themed choice that includes a limited-edition Burberry picnic blanket in knight blue.
Moreover, a chosen picnic space is adorned with knight blue benches alongside a meals truck stationed at Door 5. This meals truck gives a collection of British pastries and scorching drinks for guests to get pleasure from.
Burberry Takes Over Harrods within the Digital Realm: A Metaverse Transformation
Apart from, the immersive takeover extends to the digital realm by the favored platform, Roblox. For the primary time, the enduring facade of Harrods has been meticulously replicated on this digital house. This marks the posh model’s second foray into Roblox, permitting gamers to discover the immersive digital atmosphere and unlock unique Burberry gadgets.
Furthermore, a digital lens created by a collaboration with Snapchat and an in-store digital expertise will supply guests modern and fascinating alternatives to work together with the Burberry universe.
Daniel Lee, chief artistic officer at Burberry, added: “We’re excited to be collaborating with one of many world’s most celebrated luxurious shops. Bringing collectively two iconic British manufacturers by designing a capsule assortment with product unique to Harrods and creating an expertise in retailer. The partnership is impressed by our heritage of exploration.”
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