Burberry Unveils Unique Outerwear Idea at Flannels Leeds

December 4, 2024

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Burberry brings its iconic outerwear assortment to Leeds, opening a devoted pop-up store within the new Flannels flagship retailer.

The 2-month Burberry pop-up is unique to the UK and can subsequently be rolled out to 11 further international retail places, the precise places of that are nonetheless to be confirmed.

Impressed by the quintessential British park, the pop-up brings the outside in. Burberry’s heritage and hero product take centre stage in a design paying homage to a park pavilion, full with ‘park benches’ for buyers to unwind.

dsc01493-flannels-leeds-burberrycopyrightjsp-highres-giz3yfet-2024-12-02 | World Branding Forum — Picture Supply Flannels Leeds

The pop-up highlights outerwear from Burberry’s famend ‘It’s All the time Burberry Climate’ marketing campaign, a brief movie sequence that includes British modern tradition icons, together with Olivia Coleman and Little Simz.

As clients enter the pop-up, they’re greeted by a Burberry-branded espresso cart serving a spread of scorching drinks. Proceeds from the espresso gross sales will probably be donated to OnSide Youth, one of many model’s ongoing charity companions.

Burberry at Flannels Leeds — Picture Supply Flannels Leeds

Flannels unveiled its progressive Leeds flagship retailer in October, setting a brand new customary for luxurious retail. The 70,000-square-foot, six-story retailer presents a curated number of luxurious and modern designer manufacturers, magnificence retail ideas, a devoted luxurious resale house, and a fastidiously edited homeware assortment.

As Burberry continues to innovate and redefine luxurious trend, this unique outerwear idea at Flannels Leeds presents a glimpse into the way forward for retail. By combining iconic design with immersive experiences, Burberry invitations buyers to embrace the model’s heritage and modernity.

To expertise the gathering firsthand and indulge within the distinctive environment, go to the Flannels Leeds flagship retailer.

Burberry

A timeless British luxurious model, Burberry has been crafting beautiful clothes since 1856. Pioneering the world of outerwear with the enduring trench coat, Burberry continues to push boundaries beneath the visionary management of Daniel Lee. Rooted in heritage but embracing the longer term, the model seamlessly merges custom with modern model.