Ntwrk has been in dialog to amass Complicated Media for months, as the 2 properties share numerous connections. A number of Complicated Media employees have left the corporate to work at Ntwrk, and the founder and CEO of Ntwrk, Aaron Levant, performed a important function in launching ComplexCon in 2016.
On paper, Complicated Media brings scale and a socially savvy demographic to pair with the Ntwrk platform. Its annual ComplexCon occasion, a haven for sneakerheads, streetwear and hip-hop, additionally presents a built-in automobile for retail alternatives.
The Complicated properties would serve a top-of-funnel operate for the Ntwrk enterprise, and the acquisition displays the rising development of media corporations serving as buyer acquisition instruments for retail homeowners.
Common Music, a possible strategic companion for Ntwrk, would additionally profit from the attain and musical bona fides of Complicated Media, which incorporates music-centric titles like Pigeons & Planes, in line with an individual accustomed to the technique. In recent times, Common Music has constructed out its editorial portfolio, WMX, to make use of the properties to advertise musical artists signed to the label.Â
Within the new firm, Levant is more likely to take the function of CEO, whereas Ntwrk has sought to rent Noah Callahan-Bever, previously the chief content material officer of Complicated Media, as president, in line with an individual accustomed to its plan.
