Content material concepts are all over the place, however arising with a nice content material concept that’s not like something your viewers has seen or heard is hard.
As most content material creators solely wish to publish the easiest content material, the considered producing a brand new concept that tops your final piece is overwhelming.
Should you’re observing a clean web page and don’t know what to create, this put up will allow you to generate a stellar content material concept that may high your final piece of content material.
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1. Determine Buyer Ache Factors
One of the best content material concept isn’t essentially essentially the most inventive concept – it’s the one which solves a burning ache level your viewers feels.
To find out about your prospects’ ache factors, you may ship a survey and ask them to listing their three largest challenges.
For instance, simply arrange an autoresponder electronic mail like this one after somebody joins your electronic mail listing:
“Hello (title),
Thanks for becoming a member of! We’re thrilled to have you ever locally.
I even have one query for you: What are the three largest challenges you at present face as a (job title)?“
You may then preserve a file of all of their responses and use that to brainstorm content material concepts.
You can too simply ask your viewers on social media what sort of content material they need from you subsequent. Right here’s a nice instance of this:
It opened up an ideal dialogue along with her audience and helped her supply wonderful social media content material concepts.
Along with straight asking your viewers for brand new content material concepts, you can even learn and take part of their conversations on social media.
To do that, you should utilize a social media listening software and monitor key phrases related to your corporation.
For instance, in case you have a product within the hiring house, you may monitor particular key phrases and hashtags associated to HR and hiring. Some social media listening instruments that make this straightforward embody Awario, Brandwatch, Brand24, and Keyhole.
Right here’s an instance of how Keyhole tracks the time period “nikeair:”
You can too simply seek for these key phrases on social media platforms, although many social media platforms, like LinkedIn and Twitter (X), have subpar search outcomes.
An alternative choice is to affix business boards and social media or Slack teams.
These teams are the very best locations to supply weblog and social media put up concepts as individuals have a tendency to debate their issues extra in teams than on their private social media profiles.
For instance, this search engine marketing slack group is a superb place to see what individuals are combating and the kind of content material they need:
2. Iterate On Your High Performing Content material
Should you discover {that a} particular content material matter constantly generates excessive engagement, don’t attempt to reinvent the wheel – simply double down on what’s already working and create extra content material on that matter.
For instance, in case you have a advertising and marketing model and see that the majority of your high performing content material covers subjects round conversion price optimization, create extra content material across the matter of conversion price optimization.
To establish the content material that has pushed essentially the most visitors to your web site, you should utilize a software like Ahrefs and click on on the “High Pages” report underneath the Natural Search tab.
Nonetheless, it’s necessary to comprehend that the weblog posts that generate essentially the most visitors aren’t at all times essentially the most related to your viewers. Ideally, you wish to double down on creating content material that draws your potential prospects.
So you can even take a look at which weblog posts have been best at transferring your viewers by the advertising and marketing funnel (e.g., they signed up on your electronic mail listing, joined a webinar, scheduled a demo, downloaded a tutorial, and many others.). You need to already be monitoring this information in a platform like Google Analytics.
One other technique is to have a look at your social media posts which have generated the very best engagement.
That is useful as a result of you may see who’s commenting in your posts and gauge the final sentiment of the viewers. Every platform has its personal analytics dashboard, so use it to see which posts generate a number of engagement out of your preferrred viewers.
As soon as you realize what sort of content material subjects it is best to double down on, you should utilize a key phrase analysis software to establish extra key phrases related to that key phrase.
Or, you should utilize Google’s autocomplete kind to search out different related key phrases, which can be much more useful:
Whereas key phrase analysis is probably not an modern technique to search out distinctive content material concepts, do not forget that nice content material concepts don’t essentially must cowl new subjects. Many of the finest content material items are simply distinctive views on widespread ache factors.
For instance, you might take a standard key phrase after which interview a number of specialists to get their views and case research on that individual matter.
3. Look At Your Opponents’ High Performing Content material
Monitoring your opponents’ high performing content material will allow you to higher perceive the kind of content material your audience enjoys.
When you don’t wish to copy their content material, you may put your individual spin on the identical concept.
To trace your opponents’ high performing content material, you may take a look at their high pages in Ahrefs.
Nonetheless, as a result of visitors doesn’t at all times correlate with conversions and also you don’t actually know who the piece of content material is attracting, a greater technique is to have a look at the paid key phrases they’re bidding on.
Monitoring your opponents’ paid key phrases is helpful as a result of they most likely received’t bid on key phrases that don’t flip into leads and gross sales.
You’ll find your opponents’ paid key phrases in a software like Ahrefs, Spyfu, or SEMrush.
For instance, listed below are among the key phrases that Sitecore is operating advertisements for:
If Sitecore is your competitor, it could be price creating content material round key phrases like “writing content material for a web site” and “content material advertising and marketing methods.”
One other technique is to easily scroll by your opponents’ social media content material and take a look at which social media posts generated essentially the most engagement. You can too learn by the feedback to double verify that it’s producing engagement from the suitable viewers.
For instance, this put up by ClickUp is a reshare of a testimonial/product assessment of the three.0 model of the platform from an influencer:
It generated 30 plus feedback and you can even learn by the feedback and see that they’re from ClickUp’s preferrred audience:
If ClickUp is your competitor, you would possibly wish to strive asking your beta customers to create their very own tutorial movies of how they’re utilizing your platform. Then, reshare the influencers’ movies on social media.
So along with stealing your opponents’ content material methods, you can even steal content material format concepts. For instance, are they utilizing reside video, memes, or GIFs of their social media technique?
You can too take a look at totally different channels for inspiration. For instance, in case you have a YouTube channel, take a look at the highest performing content material in your opponents’ Instagram reels to make use of as inspiration.
4. Monitor Trending Business Information And Matters
Monitoring business information and subjects is important for those who’re creating any social media or electronic mail content material as many individuals use these channels to remain up-to-date with the most recent information.
There are just a few straightforward methods to search out present trending subjects.
First, you should utilize a software like Google Developments to search out present trending subjects throughout the globe. That is nice for newsjacking, although you most likely received’t discover tendencies related to your area of interest business:
A way to search out extra particular trending subjects is to enroll in electronic mail newsletters inside your area of interest. This may also help you supply not solely present trending subjects, but additionally generate concepts for brand new content material codecs.
For instance, the Leveling Up e-newsletter is an effective way to remain up-to-date with the most recent advertising and marketing information:
BuzzSumo is one other useful gizmo for locating trending subjects. You may monitor particular classes, and it’ll present you the trending content material in that class, or you may monitor particular key phrases.
Sadly, writing weblog posts about present trending subjects won’t be the very best strategy in case your aim is to create evergreen content material that ranks in search engines like google.
Nonetheless, you may nonetheless write weblog posts for rising tendencies with longer-term progress potential.
One of many best methods to search out long-term progress tendencies is to make use of a pattern discovery software like Exploding Matters.
It solely reveals B2B and B2C tendencies which have steadily elevated in Google Search quantity for at the very least a number of months. So creating weblog content material round these tendencies may also help you catch a brand new pattern earlier than it’s in style, but nonetheless be assured that the content material will possible be evergreen.
To create content material round these subjects, seek for them on numerous trending social media platforms and ask the influencers discussing them most prominently to present you quotes on the pattern.
5. Ask Business Consultants
Asking specialists for his or her tackle a selected matter is an effective way to make your content material distinctive and higher than the content material that at present exists on-line. You can too straight ask them for content material concepts.
For instance, you may attain out to them on social media or by electronic mail and ask them one of many following questions:
- What pattern are you most enthusiastic about for 2024?
- What do you imagine is at present essentially the most underrated technique in (your business)?
You should use their responses to generate content material concepts and even use the quote they offer you in your content material.
You can too tag these influencers if you publish the content material to assist your content material promotion efforts.
6. Replace or Republish Previous Content material
Solely a fraction of your viewers will see your content material the primary time you publish it – particularly for those who primarily use social media advertising and marketing. So most of the finest content material creators repost or reuse their high performing content material.
One of the best half is that the content material is already confirmed to resonate along with your viewers, so it minimizes the danger of the content material failing.
For instance, content material creator Brian Dean not too long ago posted this on LinkedIn:
And I only in the near past noticed that he revealed the identical put up once more with a barely totally different hook and up to date intro:
Brian Dean can also be wonderful at repurposing content material concepts throughout totally different social media channels. For instance, he took the identical concept (electronic mail advertising and marketing is nice for progress) and likewise created a YouTube video about it:
He additionally repurposes his YouTube content material into YouTube shorts so that every piece of content material earns extra attain.
Along with reposting and repurposing social media content material, it’s additionally necessary to replace your weblog content material.
It is a high technique we’re at present utilizing at Copyblogger. The content material advertising and marketing panorama is rapidly evolving, and among the methods that used to work 5 years in the past are now not efficient.
So we’re updating the content material that beforehand carried out the very best and has begun to slowly deteriorate.
To seek out the very best content material to replace, look in Google Search Console and see which posts have misplaced essentially the most visitors over the previous few months.
You are able to do this by going to the Search Outcomes report and clicking on “New” for the search filter.
Then, you may examine visitors from the earlier three months to the newest three months.
Then, you may type by pages and filter the outcomes by those who have misplaced essentially the most visitors:
Then, add these posts which have misplaced essentially the most visitors to your content material calendar.
If you replace the posts, look within the present search outcomes to see for those who’re lacking any subjects the opposite weblog posts cowl. Nonetheless, don’t simply regurgitate the identical recommendation as all the different weblog posts.
Take into consideration not solely extra data that may be useful to the reader, but additionally what recommendation can be more practical and assist them obtain higher outcomes than the recommendation that’s at present within the search outcomes.
7. Share What You’ve Realized
As ChatGPT makes it straightforward to rapidly generate factual recommendation, individuals (and Google) need content material that gives private expertise.
So preserve a journal of what you study. Maybe put aside a while every Sunday to replicate on experiments you’ve run, necessary conversations you’ve had with group members or business influencers, and anything you’ve discovered throughout the week.
Upon getting an concept of a lesson you discovered, put it right into a storytelling framework and add a key takeaway on the finish.
Right here’s an ideal instance of how Melissa Kwan did this in a LinkedIn put up:
These tales are fascinating to learn and so they additionally present beneficial insights to the reader.
Nonetheless, it doesn’t must be a failure story.
You can too write a case research or perhaps a information research.
Right here’s a nice instance of a case research piece of content material that carried out nicely:
Should you don’t have any long-term case research, you can even simply share a small experiment or A/B take a look at you lately ran.
The purpose is that folks like actual tales and classes from others – not simply hypothetical recommendation. Particularly within the age of AI, these private success tales are extremely efficient at producing engagement.
8. Share Tales From Others
Sharing your individual tales is a superb begin, however one individual can solely have so many extremely impactful experiences in every week.
An alternative choice is to supply tales from different individuals – ideally, those that don’t have time to share their very own tales.
For instance, Jon Davids constructed his LinkedIn account to almost 60,000 followers by primarily sharing different founders’ tales on social media.
Right here’s simply one instance of the varieties of posts that he steadily publishes:
On this case, you might even rent a researcher to search out the content material concepts for you after which put the story collectively your self.
Or, you may take a look at different content material channels for inspiration. For instance, this story in regards to the banana man was initially informed on a podcast. The LinkedIn poster then did a bit of extra analysis and revealed his personal twist on the story on LinkedIn. As you may inform, it nonetheless carried out extremely nicely, producing over 100 feedback and reposts.
You can too contact individuals on to ask if they might contemplate sharing a narrative. For instance, in case your viewers is B2B founders, you might attain out on to a B2B founder and ask if they might contemplate letting you write a narrative on essentially the most impactful factor they’ve discovered throughout the yr.
There’s additionally a supply known as Assist A B2B Author, which lets you submit requests for quotes from specialists.
9. Incorporate Consumer Generated Content material
Among the best methods to make sure you’re creating content material that customers love is to have the customers create the content material for you!
For instance, this put up is a wonderful instance of person generated content material for Oura Ring:
The one disadvantage is that it may be difficult to get customers to place within the effort to create content material for you.
So one choice is to run contests or a giveaway for the very best content material.
Whereas giveaways are pretty widespread amongst B2C manufacturers, you might nonetheless do one as a B2B model.
For instance, Trello ran a $5,000 giveaway contest for individuals to put up the place they work from whereas touring the world.
Consumer generated content material may come out of your workers. For instance, Trello may have additionally requested its workers to take part by sharing the place they work from in Trello.
10. Create Much less Content material
This tip could seem counterintuitive, however extra content material quantity shouldn’t be at all times higher.
Should you don’t have something insightful to share, don’t publish any content material.
It is a tip from Alex Hormozi. He claims to scrap loads of the content material that they report if he doesn’t really feel that it’s really excellent.
So spend extra time on the ideation section and don’t simply publish content material since you really feel that you must keep updated along with your content material calendar.
It takes time to create a very excellent piece of content material, and you may even see significantly better outcomes by spending extra time on a single piece of content material than merely creating extra content material.
Take The Subsequent Steps To Generate Nice Content material Concepts Now
Should you’re nonetheless having bother considering of nice content material concepts, contemplate becoming a member of a peer group just like the Copyblogger Academy, the place you may collaborate and brainstorm content material concepts with different creators.
As well as, you’ll even have entry to hours of content material advertising and marketing programs, and you may ask me any of your content material advertising and marketing questions straight.
Alternatively, for those who’d reasonably outsource the complete content material creation course of, you may merely rent the Digital Commerce Companions to do your content material advertising and marketing for you.
