Placing Kickstarter again on the map
Such a fluent relationship has led to success in the case of executing the last word imaginative and prescient for Kickstarter: to place the legacy model again on the cultural map by partaking with the communities who use the platform to fund initiatives they’re keen about.
Warren has been doing this by highlighting the corporate’s function as a platform the place folks can uncover the subsequent huge factor. In any case, it was liable for Issa Rae’s Awkward Black Lady sequence and Peloton.
Some activations to again up this technique have included a latest partnership with Spotify and Kickstarter’s sponsorship of CultureCon, a summer season occasion for numerous creatives and younger professionals in New York.
“We’d by no means executed one thing like that earlier than. Sometimes, we’ve stayed in areas that had been class particular, together with comics or design and tech,” she mentioned.
“However we took an opportunity, and it was actually, actually profitable for us as a result of it began to nurture a relationship with a brand new technology of numerous creators that we may introduce to our platform.”
In 2024, Brown mentioned Kickstarter is taking a look at extra methods to face out, together with speaking in regards to the model’s success tales and championing the creators behind them.
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