A little bit goes a good distance, as confirmed within the newest marketing campaign by Cadbury and the worldwide company of document, VCCP. The confectionery model continues its ‘There’s a Glass and a Half in Everybody’ collection, enlisting a brand new artistic strategy with illustrations.
For the previous 5 years, the model’s signature collection has highlighted the intrinsic traits of generosity in individuals. This time, its new marketing campaign doesn’t stray from its components, bringing tales of on a regular basis acts of kindness to life.
Cadbury and VCCP London’s ‘There’s a Glass and a Half in Everybody’ Collection
Engaged on the marketing campaign is South Korean illustrator Minji Moon, who supplied impactful and daring, eye-catching visuals. With fundamental and vibrant shapes, the Out Of Home (OOH) illustrations showcase acts of generosity and kindness.
For instance, one scene reveals a passenger permitting one other to go to sleep on their shoulder throughout a commute. One other depicts two mates staying linked via a video name. Other than these, is a scene the place an individual provides to share their umbrella with a stranger within the rain.
All these acts are honest, variety, and on a regular basis moments that we might imagine little of however imply the world to another person. These uncomplicated situations drive residence the highly effective message of connecting with others via easy generosity.
Talking on the marketing campaign, Michael Moor, the Advertising and marketing Supervisor at Cadbury Tablets, shared, “Cadbury has been shining a lightweight on day-after-day generosity fantastically for the reason that launch of ‘There’s A Glass And A Half In Everybody’ collection over 5 years in the past so it’s nice that we are able to amplify this message additional with such easy but impactful visuals.”
For years, Cadbury’s ‘There’s a Glass and a Half in Everybody’ collection has taken centre stage as one of many model’s extra film-like campaigns. Nevertheless, this time, the intention was to create higher consciousness of generosity via non-AV channels. Therefore, the publicity of its 2023 model in OOH and social platforms.
The Cadbury marketing campaign will run throughout the UK till the twenty second of August. Media executions embrace the native presses, OOH media, and platforms like YouTube, Meta, and Twitter – all led by Publicis Media.
