It’s been ten years since Cadbury’s chocolate cash had been on the store cabinets, however any model of the gold discs will all the time be a Christmas stocking winner, so they’re again for 2023 with a marketing campaign by VCCP.
The OOH and social media work pulls out all of the stops by way of fairy lights and baubles, decking out the properties of three Christmas fanatics across the nation in addition to a particular construct billboard in Leeds.
Caroline Rawlings, inventive director at VCCP London, mentioned: “Certain, the leaves have barely left the timber, however cash are again, deliver on Christmas and all of the tinsel, baubles and fairylights you may presumably carry.”
Cadbury already has loads of chocolate manufacturers packaged up in varied methods for Christmas, together with Roses, Heroes, and Dairy Milk – however you may by no means have an excessive amount of chocolate at Christmas.
MAA inventive scale: 6
