Biscuits was one of many pillars of the UK advert scene, massive manufacturers that made their fame with numerous (typically noteworthy) promoting. Sir Hector Laing used to take a seat atop the mighty United Biscuits.
Now it’s owned by Turkish Ylidiz Holding however it’s delving again into historical past in a brand new marketing campaign from TBWA, ‘True Originals,’ a brand new “masterbrand platform” emphasising the aforementioned heritage.
With the UK’s most well-known newsreader Sir Trevor McDonald doing (most of) the honours.
Some intelligent touches, like a goat in an Argentina soccer shirt (G.O.A.T geddit?)
A diverting sufficient reminder of a pleasing product.
Humorous appears to be one in all this 12 months’s dominant themes. Doubt that companies are nearly as good at it as a few of them as soon as had been however you realize what apply makes..
MAA inventive scale: 7.
