In 2022, the Categorical Writers crew received up shut and private with what it means to be agile and adaptable. For many of the yr, management has labored tirelessly behind the scenes to create and implement processes that can enable us to serve shoppers and our crew members higher.
For the yr forward, we intend to maintain clear and concise traces of communication open between our crew and our shoppers. This may give us the house wanted to try towards excellence in each new product and challenge you see from us in 2023.
We thought it might be nice to share a number of the issues we’ve been engaged on or discovered fascinating throughout 2022. The Categorical Writers yr in overview will take you thru a few of our accomplishments and provide you with a transparent image of the place we’re headed.
2022 Traits and Sizzling Matters
Content material advertising and marketing by no means slows down, and 2022 was no exception. From algorithm modifications to centering your viewers, listed below are some exhausting hitters from the final yr.
AI in Content material Advertising
The dialog about utilizing AI in advertising and marketing shouldn’t be new. However this yr, and into 2023, we’ve seen the dialog shift away from simply having AI write content material for you.
One huge development lately is AI’s skill that will help you monitor what pursuits readers. That’s a giant plus for entrepreneurs who use predictive analytics to generate content material concepts. The fact is that utilizing AI to enhance your content material advertising and marketing efforts could be a useful gizmo so as to add to your belt.
One other latest leap is OpenAI’s ChatGPT. In November, it grew to become a viral sensation and contains an enormous again catalog of data. Many reward the achievement, although there are nonetheless limits to the expertise that make it clear that expertise can’t attain the identical areas as people.
Whereas these developments are necessary to keep watch over, Categorical Writers firmly believes that people write one of the best content material. We nonetheless vet and rent with a hands-on course of that prioritizes experience and expertise in area of interest industries.
Google Useful Content material Replace
In August, Google rolled out a brand new replace to their algorithm supposed to categorize helpful content material that gives options for actual folks. Since then, the useful content material replace has been totally rolled out and acts to suppress content material that isn’t written with actual folks in thoughts.
We expect this can be a step in the best route for content material that prioritizes authority and trustworthiness. If your corporation hasn’t totally applied a course of for creating useful content material, you’ll wish to prioritize that heading into 2023.
Within the meantime, there are some things you are able to do to begin strategically updating your content material:
- Hunt down the content material you’ve produced that doesn’t carry out effectively and begin updating it.
- Test your competitors and comparable key phrases to seek out what your content material is lacking or what items you haven’t written in any respect.
- Do key phrase analysis to seek out one of the best methods to optimize for search engine marketing and pair that with human writers who’ve the trade expertise your content material wants.
- Use your data of a topic to reply any questions your viewers might have about your content material to construct trustworthiness.
So long as you’re keen to make modifications to create high-quality content material, there’s no must panic about these latest updates.
Electronic mail Advertising in 2022 and Past
One topic that us over the previous yr has been electronic mail advertising and marketing.
For 2022, 37% of companies upped their electronic mail advertising and marketing budgets. We noticed that in motion as shoppers began ordering this service extra often. From weblog replace emails to common nurturing campaigns, we helped our shoppers with quite a lot of email-centered campaigns.
Moreover, we noticed development in electronic mail advertising and marketing as we switched how we ship and automate emails. This included a rise in our open charges this yr.
The launch of our Write Wrap-Up e-newsletter and different updates in our electronic mail writing and sending course of meant we had been extra adaptable with our electronic mail advertising and marketing. We’re enthusiastic about what meaning for connecting with our viewers over the following yr.
We’ve seen that personalizing and segmenting emails is extraordinarily necessary to engagement charges, so in 2023, we imagine it’s going to proceed to be necessary to personalize your electronic mail sends.
To extend electronic mail personalization, you’ll be able to:
- Cater your messaging to particular segments of your viewers.
- Showcase your services based mostly in your shopper’s trade and wishes.
- Arrange automated emails that ship when a web site consumer converts a selected means.
- Ship private follow-up messages to individuals who request details about your merchandise.
Primarily based on latest conduct, we don’t see this pattern stopping quickly. So preserve a watch out for much more electronic mail advertising and marketing tendencies to emerge over the approaching yr.
Writing & Order Statistics
Whereas the second half of the yr confronted some uncertainty, we’ve got remained devoted to our shoppers’ content material. We wrote over 500,000 phrases in November alone!
Shopper Retention Milestones
2022 was a giant yr for us in shopper retention. We stay dedicated to your content material, and that reveals.
We’re grateful that our shoppers belief us to create high quality content material with out compromise. That’s why we discover and vet writers who deliver trade experience to the desk each day.
None of what we do can be potential with out the assist of our rockstar shoppers, and we’re thrilled that you just’re alongside for the journey as we develop collectively.
How We Made Modifications to Our Content material Technique This 12 months
For many of 2022, we’ve been updating our methodology, branding information, and goal audiences to replicate the enterprise targets of Categorical Writers’ subsequent period.
We all know that companies want high quality content material and might’t at all times ideate and create content material themselves. That’s why we’ll proceed to supply end-to-end content material creation companies to manufacturers searching for a long-term partnership.
Updating Our Social Media Technique
One in all our largest endeavors this yr was making a cohesive social media optimization technique centered round instructional content material (and some content material advertising and marketing memes for good measure).
Our first goal was rising our attain on LinkedIn, and, within the first month, we noticed a 64% improve in impressions and engagement over the earlier month. Then, between July and August, one other 49% improve.
You’ll see the rise we’ve seen in engagement between December of 2021 versus now within the screenshot under.
Understanding that our viewers needs to be taught extra about content material advertising and marketing whereas getting just a few laughs has been instrumental as we proceed to adapt our technique. We’re appreciative for those who’ve joined us from social media this yr.
Natural Visitors
Categorical Writers has been round for over a decade, so our area authority is fairly cemented. However to extend visibility and welcome new shoppers, we wanted to buckle down on our content material targets.
We now have at all times had actually nice content material, however we additionally had just a few items not optimized for creating conversations with shoppers who wanted a content material writing associate. We wanted to pivot, and pivot we did.
For instance, between November 2021 and November 2022, we noticed a ten% improve in site visitors to the location. Furthermore, we grew an viewers extra within the options we provide round content material creation.
A few of this got here from our shift in key phrase focusing on. We now have some stellar blogs on the location in regards to the historical past of language and methods to turn out to be a stronger author (which is able to keep on the location), however we knew we might assist extra people perceive content material advertising and marketing matters. We additionally needed to assist decision-makers grasp methods to create content material and why it’s important to advertising and marketing at the moment.
This meant shifting the targets for our content material and implementing sustainable methodologies for content material creation and focus. Content material advertising and marketing stays a long-term sport, so we knew that altering techniques wouldn’t yield outcomes in a single day.
However finally, we began seeing informational and academic key phrases shifting up the rankings. Focus key phrases like “electronic mail advertising and marketing content material” and “direct response copywriting” garnered common site visitors, whereas phrases like “john deere tractor” or “humorous phrases” dropped off.
A few of these had been hilarious to seek out on lists of key phrases we ranked for, however they didn’t assist us deliver you higher content material. Let’s have a look at a direct comparability.
This screenshot reveals you what site visitors regarded like for us between November 1st, 2021, and December twenty second, 2021.
Evaluate that with this yr, and also you’ll discover a considerably decrease bounce fee, greater time on web page, and double the pages per session.
This reveals our endurance and dedication to high quality content material has paid off with higher high quality site visitors to the location.
Milestones
This yr has been a labor of affection behind the scenes for our crew. We’re excited to share these huge milestones with our shoppers.
Categorical Writers College
This challenge is one which we’re tremendous thrilled about. It’s all due to the exhausting work of our Content material Supervisor Korilynn that this challenge is rolling out in beta.
Our crew wanted up to date and extra cohesive coaching supplies, so we put our heads collectively, and Categorical Writers College was the answer.
Now, the crew could have common entry to coaching supplies which can be standardized and up to date often. All the things is housed in a single place, so we cut back the variety of paperwork or handbooks to type via.
Plus, our writers and editors will be capable of take extra programs to develop their abilities and be taught all the pieces they should learn about numerous content material varieties. This manner, we preserve our requirements excessive and supply our shoppers even higher content material, all whereas offering development alternatives and long-term partnerships with the writers we rent.
Web site Updates
For a lot of the yr, our advertising and marketing crew labored exhausting to enhance web site UX and content material to make it simpler for our shoppers and newcomers to seek out all the pieces they want. That is an ongoing challenge (extra on that later), and we’re thrilled with the progress we’ve made to this point.
Usability
You probably observed that our Content material Store received a facelift earlier this yr. We streamlined our content material choices, made it simpler to seek out add-ons, and up to date our product descriptions to make them simpler to grasp.
Assets & Web site Content material
Moreover, we’ve up to date and revamped our instructional assets and downloadables for our viewers. You’ll discover up to date content material and new search performance that makes it simpler to seek out something you want.
Past that, we’ve additionally hung out smoothing our web site navigation, updating our contact type, and customarily making it simpler for people to contact us. As an organization, we worth face-to-face communication and imagine private conversations are the easiest way to make sure long-term content material partnerships.
What’s Forward for Categorical Writers in 2023 (and Past)?
We’ve labored tirelessly behind the scenes to replace the location, enhance our crew members, and simplify content material supply for the previous yr. Within the coming months, we’ll be rolling out extra seen modifications that we imagine will make the shopper expertise even higher!
Web site Overhaul
You’ll have seen our web site design and graphics change a bit throughout 2022, however in 2023, we’ve got some huge modifications deliberate for the feel and appear of the location. Our purpose is to streamline and optimize whereas making it easy to get nice content material.
Up to date Model of Our System
In 2023, we’re rolling out an up to date system. The brand new system will enable extra flexibility to make modifications on our finish whereas making it simpler to seek out your orders, account funds, and to talk with the crew.
New Packages & Managed Companies
Maybe the largest upfront change will come from up to date packages and managed companies. You requested it, and we ship!
We now have constructed out packages based mostly on the content material wants we hear most – look ahead to up to date month-to-month and quarterly weblog packages coming to our web site quickly.
Plus, our up to date tiers of managed companies will present you entry to precisely the correct quantity of help from our crew that you just want.
We’ll present quotes based mostly in your content material and finances wants, full with associate pricing based mostly on month-to-month spend and account deposit bonuses.
Categorical Writers will construct a writing and enhancing crew that works in unison to deliver you top-notch content material completed proper the primary time. After that, we handle that crew via the complete content material creation and supply course of.
Ring within the New 12 months with Content material Creation Companies
We’re extremely grateful for those who’ve been with us this previous yr. None of what we do can be potential with out your belief in us. 2022 was a yr of development, and we stay up for extra in 2023.
You possibly can at all times depend on our crew to create highly effective content material for you. Our skilled writers are able to deal with new challenges and thrilling initiatives to assist construct your model in 2023.
Wish to see how one can get began with Categorical Writers? Chat with our crew at the moment!
