With Season 1 averaging greater than 8.3 million viewers, Fireplace Nation has been a shiny spot for CBS. Nevertheless, with Hollywood strikes delaying programming, dozens of platforms competing for viewers, and Season 2 not airing till Feb. 16, the community is seeking to maintain the fanbase burning shiny between seasons.
To seek out new audiences and reconnect with present Fireplace Nation viewers, CBS has partnered with First Tube, the experiential unit of Horizon Media, to deliver followers two unique livestreamed music experiences. The preliminary occasion, which kicks off tonight at 8 p.m. on CBS’ YouTube channel, options performances from outdoors Nashville by Ashley Cooke and Wade Bowen, two artists whose songs had been featured in Season 1 of the present.
The music performances will roll out throughout act breaks of an encore presentation of the Fireplace Nation pilot, with Nation Music Tv’s Cody Alan internet hosting and guiding the viewers by way of the expertise.
“The concept right here is to create entry by way of the Season 1 pilot episode after which combine it with unique web new content material,” Andrew Beranbom, CEO of First Tube, informed Adweek. “We’re integrating these dwell performances nearly as industrial breaks, so customers, even when they’re already followers, they’re gonna be excited to have the ability to catch this unique programming.”
Earlier than the sequence even launched, Fireplace Nation had a deep connection to nation music, in line with Mike Benson, president and chief advertising officer of CBS, who informed Adweek that take a look at audiences responded strongly to the style.
Season 1 utilized music by way of numerous partnerships, together with a visitor look by Kane Brown, authentic music carried out within the present by forged member Billy Burke and episodes that featured authentic songs written particularly for the sequence by Miranda Lambert and Dierks Bentley. So, bringing in nation music for the dwell expertise was a pure match.
“This complete effort with this initiative combines a sampling technique from a advertising perspective with nation music and the fandom, with the hope that it’s going to not solely fulfill the viewers who loves the present but in addition deliver different audiences in who haven’t watched Fireplace Nation earlier than,” Benson stated.
Along with CBS’ YouTube channel, the livestream has a multipronged promotional method, with the occasion additionally being discovered on Fireplace Nation’s social media, together with TikTok (@firecountrycbs), Fb and Instagram, in addition to social pages for Cooke and Bowen.
