As we have fun ExpertVoice’s twentieth anniversary, we’re reflecting on twenty years of connecting manufacturers with the real-world specialists who amplify their affect. What began as a easy concept — harnessing the facility of non-public connections to affect buying choices — has developed into a sturdy platform that empowers manufacturers to achieve new heights. At the moment, we’re extra dedicated than ever to serving to manufacturers like yours develop by way of genuine, expert-driven content material that drives gross sales, will increase model consciousness and builds loyalty amongst key client teams.
The place we began: A basis constructed on connection
In 2004, we launched 3point5, named for the best conversational distance (in ft) between two individuals. Our mission was easy: to assist manufacturers leverage the facility of one-on-one suggestions from trusted specialists. That core perception — connecting manufacturers with influential voices — has stayed with us as we’ve grown and developed.
Over time, we’ve expanded our capabilities, refined our platform and embraced new applied sciences to make these connections much more impactful:
- 2007: Buying ProMotive to reward subject professionals for studying extra about merchandise and types.
- 2012: Rebranding to Experticity to mirror our dedication to experience and authenticity.
- 2016: Buying ReadyPulse to amplify the net affect of real-world specialists.
- 2018: Evolving into ExpertVoice with the launch of our Advocacy Platform, serving to manufacturers interact specialists and affect shoppers throughout all channels.
A Look at present: Driving outcomes for manufacturers
At the moment, ExpertVoice is proud to be the go-to platform for manufacturers seeking to construct significant relationships with specialists who’re obsessed with their merchandise. Our neighborhood of specialists has by no means been stronger, and the numbers communicate for themselves. This yr alone:
- 3.5 million accomplished quizzes: We’ve helped manufacturers create partaking content material that expands specialists’ information, permitting them to confidently advocate merchandise.
- 70,000 expert-written critiques: These critiques present beneficial, real-world insights that assist shoppers make knowledgeable choices and provides manufacturers genuine content material to showcase.
- Over 500 classes launched this yr: We proceed to supply schooling alternatives that assist specialists deepen their product information, giving them the boldness to advocate with authority.
These wins aren’t simply numbers — they’re proof of how we’ve helped manufacturers join with specialists to drive tangible outcomes. Whether or not you’re seeking to enhance gross sales, collect invaluable product insights or enhance model loyalty — we’re right here to ensure you obtain your objectives.
Trying forward: A way forward for development and alternative
As we have fun this milestone, we’re additionally wanting towards the longer term. We’re consistently evolving to fulfill the wants of manufacturers and specialists alike. With new initiatives like Flash Offers, an expanded Outlet retailer, and enhanced product sampling alternatives, we’re dedicated to persevering with our mission of making impactful connections between manufacturers and specialists.
Our success wouldn’t be attainable with out the belief and partnership of manufacturers like yours. As we embark on the following 20 years, we sit up for deepening these partnerships and creating much more alternatives for development. Thanks for being a part of our journey — we are able to’t wait to see what we’ll obtain collectively.
Right here’s to the following 20 years, powered by the specialists and types who make all of it attainable.
