You don’t should look far to acknowledge the cultural influence and alter ladies are main in 2023. Ladies supporting women-led artists like Taylor Swift and Beyoncé are uplifting total cities’ economies. The “Barbie” film has develop into the highest-grossing movie of 2023, in addition to the highest-grossing movie by a feminine director of all time, partly fueled by the huge, highly effective and relatable advertising marketing campaign that accompanied it.
Ladies have additionally confronted quite a few challenges within the advertising trade this 12 months, particularly when striving to rise to the highest. World information offered by LinkedIn exhibits ladies account for practically 42% of the workforce in 2023, but the share of ladies in senior management positions is at simply over 32%, and solely 25% within the C-suite. In Ragan’s most up-to-date Wage and Office Tradition Survey, the common base wage of ladies is $109,148, which is $9,136 lower than their male counterparts. Whereas that is progress over the previous, it’s clear that there’s nonetheless a lot work to be executed to interrupt via obstacles and biases that girls usually encounter.
To assist the ladies who’re shattering glass ceilings, leveling taking part in fields and creating alternatives for these following of their footsteps Ragan has launched the PR Each day Prime Ladies in Advertising Awards. These honorees have impacted the efficiency, attain and consciousness of their organizations and impressed these of their skilled circles. They work tirelessly to advance the occupation whereas empowering their groups to do their greatest work and accelerating progress for his or her organizations.
Judges chosen practically 100 ladies in 9 classes together with Company Leaders, Social Media Entrepreneurs and Knowledge/Analytics Leaders to develop a premier checklist of ladies leaders who had been honored at an in-person occasion at New York Metropolis’s Metropolis Vineyard on Oct. 26.
Congratulations to the entire honorees of our inaugural Prime Ladies in Advertising awards. Allow us to all proceed to assist their nice efforts in being leaders and their nice efforts in transferring the trade ahead.
Examine just some of the spectacular professionals who made this 12 months’s checklist:
Alana Visconti
Marking and Communications Director, Publishing and Distribution Technique, Nasdaq
Alana Visconti embraces change and fuels innovation in advertising. Though she was lately promoted to her advertising and communications function, Visconti spent two years main Nasdaq’s social media technique. In simply her first 12 months, she expanded content material manufacturing by 64%, creating greater than 4,300 posts that reached 2 billion customers. She positioned Nasdaq as a Web3 trailblazer by holding Nasdaq’s historic bell ceremony within the Metaverse, and by main the launch of an NFT assortment, aligned with the tech convention Silicon Slopes 2022. At the moment she continues to deal with advancing Nasdaq’s partnerships, strategically exploring rising traits like AI and main social content material with a objective, all whereas looking for alternatives to advance ESG initiatives.
Management Recommendation from Visconti: “Dream massive! Search alternatives which can be aligned with you and assist to assist your desires. Decide to by no means cease studying and evolving. All the time search for methods to take tasks, work streams, or roles to a brand new stage.”
Alejandra Caceres
Director of Social Media, Crumbl Cookies
Beneath Alejandra Caceres’ management, Crumbl Cookies’ social media presence has flourished, boosting model notion, consciousness, partnership pleasure and, after all, cookie gross sales. In simply six months, her work led to the model amassing 3.2 million new followers throughout 14 social media accounts on 9 platforms. Additionally in that point, she spearheaded greater than 15 profitable social media campaigns, specializing in alignment with goal demographics and staff collaboration. Caceras’ strategy focuses on tailoring content material to particular platforms, guaranteeing that the model’s content material meets shoppers the place they’re, speaks their language and displays their preferences for partaking with model accounts.
Lindsay Morgan
Chief Advertising Officer, Pizza Hut U.S.
In a bid to revitalize Pizza Hut’s picture and model within the U.S., 15-year advertising veteran Lindsay Morgan launched a 360-degree advertising marketing campaign that included messaging aimed toward youthful audiences, modern packaging, new meals pictures and a push into a brand new class with the introduction of “Melts,” a folded pizza product meant for a single buyer. The brand new product was accompanied by promoting and social media content material targeted on empowering the person: Clients had been invited to “go solo” and embrace the “World of Me.” The marketing campaign generated greater than two billion media impressions throughout publications, together with the web sites for Enterprise Insider, CNN, the New York Put up and extra, and it helped drive a 5% systemwide gross sales enhance for This autumn of 2022.
Maya Wasserman
Head of Advertising and Director of Advertising Communication, House Leisure and Sound, Sony Electronics
With greater than 12 years at Sony Electronics, Maya Wasserman isn’t any stranger to launching new merchandise, artistic storytelling and digital advertising, however her current work on the launch of LinkBuds headphones and gaming gear model INZONE shines for its forward-thinking strategy and exploration of recent channels. For LinkBuds particularly, she developed a mobile-first marketing campaign that spanned social media and the metaverse and included an augmented actuality unboxing expertise, in addition to partnerships with greater than 100 influencers, and rising artist Fortunate Daye, who labored with the model to develop an NFT unlocking prizes and real-life experiences. Because of her work Sony TIME Journal’s Finest Invention of the 12 months for LinkBuds and a Washington Put up Function surrounding INZONE.
Management Recommendation from Wasserman: “Lead with authenticity and lean into your strengths. Discover your individual management model that works. Additionally, permit your staff to fail and foster an setting of curiosity. Construct a tradition of ‘check and check out’ and allow them to know it’s okay to take calculated dangers, and fail, so long as there are learnings out of your failures.”
Vanessa Mbonu
Vice President of Digital Advertising and Communications, NAACP
At simply 28 years previous, Vanessa Mbonu has emerged as a frontrunner on the NAACP and a mannequin for different ladies in advertising. Born in Lagos, Nigeria, earlier than emigrating to Maryland, Mbonu is an advocate for fairness and seeks to uplift ladies’s voices in her impactful work. She co-produced “UNPCKD,” a digital occasion sequence created in partnership with The Webby Awards that addresses vital points going through communities of coloration in on-line areas and goals to create a extra inclusive web. Her staff’s digital advertising technique expanded viewership of the NAACP annual Picture Awards by greater than 70% 12 months over 12 months and elevated particular person donor contributions. Her work has additionally resulted in a rise in electronic mail checklist subscribers of greater than 30%.
Management recommendation from Vanessa: “No one is aware of precisely tips on how to win 100% of the time. However the few individuals who have mastered the artwork of failing quick and pivoting graciously usually find yourself being essentially the most profitable.”
Abby Nelson
Senior Advertising and Communications Specialist, Ascension
Ascension, a outstanding non-profit and Catholic well being system working throughout 19 states with 2,600 care websites, is lucky to have Abby Nelson on its staff. Since her arrival in 2019, Nelson swiftly ascended to a job of immense accountability as senior advertising and communications specialist. She masterminds advertising methods for essential traces of enterprise, reminiscent of coronary heart and vascular, mind and backbone, orthopedics, sports activities drugs, and oncology. Nelson’s contributions embrace the creation of Ascension’s first-ever built-in oncology marketing campaign. Titled “With a plan, comes hope,” this marketing campaign personalised the most cancers care journey and highlighted Ascension’s patient-centered strategy. It not solely aligned with restoration metrics however by December 2022, the marketing campaign garnered 145 million impressions, leading to greater than 8,000 affected person engagements. Moreover, Nelson’s experience extends to cardiovascular care, the place she’s spearheaded a complete marketing campaign spanning TV, on-line video, and paid search. Her campaigns constantly goal high-risk sufferers and contribute considerably to Ascension’s $28 billion healthcare model. Her skillful execution, revolutionary methods, and patient-centric focus make Nelson a standout determine on the planet of healthcare advertising.
Adrienne Cadena
CEO, Havas Avenue
Adrienne Cadena’s two-decade tenure has pushed Havas Avenue’s progress and repute. Appointed CEO in 2023, she leads various capabilities from large-scale occasions to sampling campaigns. In 2022, as president, Cadena excelled in artistic improvement and led activations for manufacturers reminiscent of Nike, PepsiCo, JPMorgan Chase and LEGO. Notable tasks embrace Merrell’s “Extra Much less” wellness pop-up and a multi-sensory lounge for Norwegian Cruise Line, reaching 18,000 attendees and producing 25,000 social media impressions. The “Welcoming Spirit” marketing campaign for Jim Beam welcomed 70,000 visitors at 51 occasions. Past campaigns, Cadena champions range and inclusion and has revolutionary tasks within the pipeline. She’s a drive exterior the workplace, launching “Run the World Athletics” to empower women and contributes to The Middle for PR. Along with her strategic management and keenness, Cadena continues to form Havas Avenue’s success in creating significant model experiences.
Kelly Higgins
CMO, Doremus+Co
Beneath Kelly Higgins’ management, Doremus+Co thrives, efficiently attracting corporations going through transformative change, gaining 10 new purchasers within the final 12 months, together with Meta, AMD and J&J. She spearheaded a profitable company rebrand with a playful visible id, a brand new web site, and the tagline “Good Firm for Advanced Manufacturers” whereas her strategic advertisements throughout Promoting Week in Manhattan bolstered Doremus+Co as “Your B2B BFF.” She values empathy in enterprise and focuses on the suitable alternatives, decreasing staff stress by specializing in the very best prospects greatest for the corporate. Higgins ensured Doremus+Co’s presence in a significant Interbrand partnership, contributing to a sector report highlighting B2B model progress. She was additionally instrumental in getting Doremus+Co President and Chief Inventive Officer Paul Hirsch picked for the celebrated function of Jury President for the first-ever B2B Inventive Lions award class on the Cannes Lions Worldwide Pageant of Creativity in 2022. She then made certain he was quoted extensively on the creativity and momentum B2B manufacturers are exhibiting world wide. Along with her B2C strategy, Doremus+Co has earned trade accolades, cementing Higgins as a prime lady in advertising.
Management Recommendation from Higgins: “It’s an actual honor to be acknowledged as a Prime Lady in Advertising. It is a powerful trade, usually made harder as a lady. However with the correct mix of grit, ingenuity and self-confidence, you’d be amazed at what you may accomplish. It’s been a privilege to construct my profession working with extremely proficient individuals to assist resolve massive consumer challenges. And with all of the adjustments on the horizon — in tradition, in tech, in my life — I’m excited to proceed this journey.”
Rachel Barek
CEO and co-founder, Mentioned In another way
Rachel Barek of Mentioned In another way has taken an revolutionary strategy to her company mannequin. After departing from a serious advertising agency, Barek expanded Mentioned In another way’s freelance community to three,000 professionals inside a 12 months. She launched a dynamic strategy, specializing in shorter, better-matched expertise placements, enhancing consumer satisfaction. Mentioned In another way’s collaboration with Neiman Marcus led to a exceptional cell app transformation, bettering its score from 2.5 to 4.5 stars in six months. Because of its success, Falfurrias Capital Companions made a big funding in Mentioned In another way in September 2022, underscoring the company’s groundbreaking mannequin. As an brazenly LGBTQ+ CEO, Barek actively mentors rising leaders and advocates for reshaping the company panorama to serve expertise higher and yield superior outcomes. Her trailblazing spirit and trade influence make her a standout determine in advertising.
Management Recommendation from Barek: “For method too lengthy, agency-side expertise has been working inside a mannequin that was designed by boomer males. This antiquated design dictated their choices for work-life stability. Mentioned In another way’s distributed mannequin is all about trusting and empowering our expertise to decide on their relationship to work. Which means working when they need, the best way they need, the place they need and on the sorts of tasks that give them the best skilled satisfaction. Our versatile mannequin is nice for ladies, who over-index as working mother and father and caregivers. It seems that if you empower expertise to be their greatest, it’s a win-win for each the expertise and the consumer 100% of the time.”
Sue Burkett
Strategic Advertising Chief, Owens Corning
With greater than 40 years of expertise within the constructing supplies trade, Sue Burkett’s exceptional achievements transcend {qualifications}. She’s championed feminine shoppers’ voices in roofing selections, recognizing their distinctive preferences. Burkett reshaped the roofing trade by introducing vibrant shingle formulations like Merlot and Aged Copper, interesting to ladies’s design sensibilities. She created the Shingle Shade of the 12 months, with 2023’s Midnight Plum because the market’s sole purple shingle, lauded by householders and contractors alike. Beneath her management, Owens Corning Roofing has earned the Ladies’s Alternative Award for six consecutive years, signifying it as America’s Most Really helpful roofing merchandise. Burkett’s methods in a male-dominated trade have revolutionized the roofing dialog, bridging the hole between roofing and design for ladies. Her dedication and transformative advertising methods make her a standout within the discipline.
Try all of the Prime Ladies in Advertising Profiles.
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