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Simply Do It. For Charlie Eblen, founding father of Single Tree BBQ and host of Single Nation Podcast, that well-known slogan is each a motto and rallying cry.
“We actually imagine that we may be the “Nike of Barbecue.” says Charlie Eblen to Restaurant Influencers host Shawn Walchef of CaliBBQ Media.
The motivation behind that mission is to not be the top-selling BBQ restaurant and nook the market. As an alternative, the entrepreneur credit his push to a extra noble trigger; he needs to make use of BBQ to affect the group.
Eblen has turned to expertise to extend his digital hospitality. Taking steps, like implementing an upgraded POS system, is completed with the shopper in thoughts.
“We went with Toast to have the ability to begin doing stuff like having a loyalty program,” says Eblen of the change. “With the ability to inform our loyal followers of Single Tree Barbecue that we’re opening a brick and mortar, that we’ll accomplice with Heroes Den (a neighborhood dwell music restaurant in Murfreesboro, TN) and we’ll have dwell music and we’ll have an important bar. We’ll have a tremendous barbecue.”
Along with expertise upgrades, Eblen has dove head first into the brand new media world of podcasting with the Single Tree Nation podcast. After a push from Digital Media Guru Shawn Walchef, he wasted no time placing concepts to motion and broadening the scope of Single Tree’s affect.
“The aim of my present is basically that it does not have something to do with Single Tree BBQ. It has the whole lot to do with our group and serving to construct our group by barbecue, digital hospitality, and on-line storytelling.” explains Charlie Eblen of the weekly podcast.
Probably the most apt description of Eblen’s progress as a restaurant influencer is summed up in his personal phrases: “It has been wonderful.”
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