Most companies don’t get essentially the most out of their Digital Asset Administration (DAM) programs. It may be advanced or cumbersome for workers to enter the system and retrieve the specified information. As soon as they get entry, discovering the fitting materials is usually a extra important problem. In reality:
One-third of entrepreneurs spend at the least three weeks per 12 months trying to find the information they want.
As DAMs are a major funding, this begs the query: How can firms encourage the best degree of adoption and utilization whereas guaranteeing that their system turns into a thriving and energetic content material hub moderately than merely a repository for property? The German tech agency CI HUB got down to resolve this drawback.
CI HUB Drive
CI HUB Drive is an easy app that lets customers entry property saved in DAM programs and cloud drives straight from their desktops. It really works by nearly mounting the corporate’s asset administration programs in MacOS or Microsoft Home windows, enabling customers to seek out the wanted information with out leaving their dwelling display screen.
With this device, customers can even join a number of information sources concurrently. That is particularly helpful if an organization shops some property in a DAM system whereas different content material is inside a cloud storage system. Quite than requiring a number of log-ins and tabs open, CI HUB Drive offers customers a single interface for DAMs, PIMs, MAMs, and the most typical cloud storage companies equivalent to SharePoint, Dropbox, Google Drive, and lots of extra.
Everybody inside an organization is a possible content material creator, and staff are accessing information from a number of sources daily. Nevertheless, every system has a special log-in, interface and search perform. Utilizing CI HUB Drive eliminates the time-consuming processes of accessing and transferring property between drives, instruments and work administration platforms. Now, customers can entry the corporate property they want as simply as a private drive folder linked to their desktop.
Gerd Glaser, CI HUB CSO
With CI HUB Drive built-in, anybody inside an organization can:
- Entry and edit property saved within the DAM system from their desktop
- Migrate information from one DAM or Drive system to a different by merely copy-pasting from one window to a different.
- Synchronize adjustments made mechanically so they’re up to date for all different customers.
Staying on Model
80% of staff right this moment make use of collaborative instruments as a part of their job.
Since distant work and dispersed groups have gotten commonplace, groups want instant entry to the newest sources.
This may simply result in a Catch-22 scenario for firms. They’ll both give open entry to the broader staff and danger property being misused or outdated and off-brand content material being revealed, or ‘lockdown’, giving solely a choose few entry to the DAM, conserving the model safer however creating a major bottleneck.
With CI HUB Drive, firms can have it each methods – giving larger entry whereas guaranteeing solely the fitting content material is used. It does this by replicating the permission-based entry to folders inside the DAM system, guaranteeing that customers can entry the right information primarily based on present roles and rights inside the linked system. CI HUB Drive additionally makes use of real-time, multi-threaded file synchronization, so edits made to property regionally on the desktop can be up to date on demand and mirrored within the unique DAM or drive the place it’s saved.
Your Belongings The place You Want Them
In any busy firm, staff work shortly to get issues achieved as effectively and successfully as doable. Nevertheless, when introducing new expertise, a significant stumbling block can come up when the brand new device leads staff away from their typical work pathway.
Any new system that requires onboarding studying to navigate a brand new system or further steps to present processes will inevitably face inner backlash. Sadly, it is a widespread difficulty with firms implementing new DAM programs.
If staff members discover them too troublesome to make use of when in search of the content material they want, they may almost definitely save their most-used content material to their desktops. Inevitably, this can result in out-of-date materials getting used later, inflicting embarrassment and even authorized points if copyrighted materials is used and not using a license.
By integrating CI HUB Drive into essentially the most generally used instruments, MacOS Finder and Home windows Explorer, there’s zero coaching wanted. This may considerably enhance the adoption fee and company-wide use of DAM property and information, making them a go-to hub for content material, moderately than merely an asset repository.
Andreas Michalski, CI HUB CEO and Founder
CI HUB’s philosophy is to fulfill customers the place they’re. Quite than requiring customers to study a brand new system, they will open their desktop search perform and discover what they want.
