Most companies don’t get probably the most out of their Digital Asset Administration (DAM) techniques. It may be complicated or cumbersome for workers to enter the system and retrieve the specified knowledge. As soon as they get entry, discovering the suitable materials is usually a extra vital problem. In truth:
One-third of entrepreneurs spend not less than three weeks per yr looking for the recordsdata they want.
As DAMs are a major funding, this begs the query: How can firms encourage the very best degree of adoption and utilization whereas making certain that their system turns into a thriving and energetic content material hub relatively than merely a repository for property? The German tech agency CI HUB got down to remedy this drawback.
CI HUB Drive
CI HUB Drive is a straightforward app that lets customers entry property saved in DAM techniques and cloud drives immediately from their desktops. It really works by just about mounting the corporate’s asset administration techniques in MacOS or Microsoft Home windows, enabling customers to seek out the wanted recordsdata with out leaving their dwelling display.
With this instrument, customers also can join a number of knowledge sources concurrently. That is particularly helpful if an organization shops some property in a DAM system whereas different content material is inside a cloud storage system. Moderately than requiring a number of log-ins and tabs open, CI HUB Drive offers customers a single interface for DAMs, PIMs, MAMs, and the commonest cloud storage providers reminiscent of SharePoint, Dropbox, Google Drive, and lots of extra.
Everybody inside an organization is a possible content material creator, and workers are accessing recordsdata from a number of sources day by day. Nevertheless, every system has a unique log-in, interface and search operate. Utilizing CI HUB Drive eliminates the time-consuming processes of accessing and transferring property between drives, instruments and work administration platforms. Now, customers can entry the corporate property they want as simply as a private drive folder linked to their desktop.
Gerd Glaser, CI HUB CSO
With CI HUB Drive built-in, anybody inside an organization can:
- Entry and edit property saved within the DAM system from their desktop
- Migrate recordsdata from one DAM or Drive system to a different by merely copy-pasting from one window to a different.
- Synchronize adjustments made mechanically so they’re up to date for all different customers.
Staying on Model
80% of staff as we speak make use of collaborative instruments as a part of their job.
Since distant work and dispersed groups have gotten commonplace, groups want quick entry to the latest assets.
This may simply result in a Catch-22 scenario for firms. They’ll both give open entry to the broader group and threat property being misused or outdated and off-brand content material being printed, or ‘lockdown’, giving solely a choose few entry to the DAM, preserving the model safer however creating a major bottleneck.
With CI HUB Drive, firms can have it each methods – giving better entry whereas making certain solely the suitable content material is used. It does this by replicating the permission-based entry to folders throughout the DAM system, making certain that customers can entry the proper recordsdata based mostly on current roles and rights throughout the related system. CI HUB Drive additionally makes use of real-time, multi-threaded file synchronization, so edits made to property regionally on the desktop can be up to date on demand and mirrored within the authentic DAM or drive the place it’s saved.
Your Property The place You Want Them
In any busy firm, workers work rapidly to get issues completed as effectively and successfully as doable. Nevertheless, when introducing new know-how, a significant stumbling block can come up when the brand new instrument leads workers away from their traditional work pathway.
Any new system that requires onboarding studying to navigate a brand new system or additional steps to current processes will inevitably face inner backlash. Sadly, it is a frequent difficulty with firms implementing new DAM techniques.
If group members discover them too tough to make use of when on the lookout for the content material they want, they may most certainly save their most-used content material to their desktops. Inevitably, this may result in out-of-date materials getting used later, inflicting embarrassment and even authorized points if copyrighted materials is used and not using a license.
By integrating CI HUB Drive into probably the most generally used instruments, MacOS Finder and Home windows Explorer, there may be zero coaching wanted. This may considerably enhance the adoption price and company-wide use of DAM property and knowledge, making them a go-to hub for content material, relatively than merely an asset repository.
Andreas Michalski, CI HUB CEO and Founder
CI HUB’s philosophy is to fulfill customers the place they’re. Moderately than requiring customers to study a brand new system, they’ll open their desktop search operate and discover what they want.
