At Good Manufacturing facility Expo 2023, Gross sales Layer was joined by Avnet Embedded, a worldwide manufacturing chief, for a keynote session on “Mastering Product Info Administration: Classes from Avnet’s Success Story”
The session featured Aanya Ali, VP of Advertising and marketing at Gross sales Layer, and Alex Wooden, International Advertising and marketing Director at Avnet Embedded, who shared beneficial insights into Avnet’s expertise with implementing a PIM platform and the way Gross sales Layer performed a pivotal position in revolutionizing their product knowledge administration processes.
Challenges Confronted by Avnet Embedded
In the course of the session, Alex Wooden highlighted the advanced organizational construction of Avnet Embedded. With a big workforce unfold throughout a number of departments and a buyer base of 10,000 globally, they confronted the problem of managing over 1000 SKUs, every with advanced attributions and quite a few related recordsdata. A major impediment was the groups reliance on guide product knowledge administration, which consumed round 15% of their time and hindered effectivity and productiveness ranges.
Moreover, their earlier answer, Typo3, lacked safety and scalability, leaving them susceptible to potential disruptions.
The Want for a PIM Answer
Recognizing the necessity for a streamlined, centralized, and user-friendly system to deal with their product knowledge, Avnet Embedded made a strategic determination to implement a Product Info Administration (PIM) platform.
Alex Wooden, drawing from an intensive background in digital advertising and marketing and expertise with PIM options, found Gross sales Layer by way of G2. The first drivers for Avnet’s implementation of Gross sales Layer have been the centralization of advanced technical specs and digital belongings, the flexibility to handle updates throughout numerous groups, and handy B2B buyer entry by way of the web site.
Advantages of Gross sales Layer
Since implementing Gross sales Layer, Avnet Embedded has skilled important enhancements in its enterprise efficiency. The PIM platform’s user-friendly interface and intuitive design allow workforce members with restricted technical experience to adapt and harness its full capabilities shortly.
The workforce witnessed a outstanding time-saving impression, importing over 100-200 merchandise in only one minute. This streamlined method diminished the workforce’s guide knowledge administration efforts, leading to a 15% time financial savings per workforce member.
Moreover, Gross sales Layer’s PIM answer facilitated environment friendly collaboration between groups and improved communication with stakeholders. By centralizing and simplifying the method, Avnet Embedded diminished replication of efforts by a powerful 75%, enabling the workforce to deal with extra strategic initiatives. The platform’s flexibility in customizing kinds and knowledge factors additional enhanced their productiveness and allowed for seamless integration with different techniques.
Gross sales Layer’s transformative impression
Avnet Embedded’s partnership with Gross sales Layer has had a optimistic impression on a number of points of their enterprise. Notably, the method of updating and incorporating product data has grow to be considerably sooner, leading to a major discount in catalog creation time. Whereas the return charge and conversion charge remained comparatively unchanged, their website efficiency improved, leading to higher natural search rankings and elevated visibility.
Gross sales Layer’s massive catalog of connectors, notably the mixing with SAP Ariba, proved to be invaluable to Avnet Embedded. These connectors facilitated the seamless change of information and integration with numerous channels and techniques, establishing a cohesive and environment friendly product data administration ecosystem.
Conclusion
Avnet Embedded’s success with Gross sales Layer proves the transformative energy of a PIM platform. Streamlining product knowledge administration led to time saved, improved productiveness and seamless collaboration. With a user-friendly interface and customizable options, Gross sales Layer is a transparent alternative for producers, patrons and suppliers.
Uncover the ability of Gross sales Layer for your self with a 30-day all-access free trial, guided by our devoted workforce of PIM specialists.
