On Friday, OpenAI introduced it had fired well-liked CEO Sam Altman, upending the AI business. This choice, pushed by some still-vague AI governance considerations from the nonprofit board, alongside Altman’s for-profit commercialization push, led to a weekend-long saga. Microsoft and different OpenAI traders even tried to affect the board to rethink and reinstate Altman. One way or the other, although, it’s now Monday and Emmett Shear, ex-Twitch CEO, is now CEO of OpenAI.
From a PR perspective, it is a textbook instance of how not to do a Friday information dump. In reality, given the way it unfolded and the way it continues to play out, it might be thought-about the worst Friday information dump in tech historical past.
For the uninitiated, a Friday information dump is a PR tactic that tries to blunt the impression of a detrimental story by releasing it when persons are much less targeted on information and when reporters are much less prone to cowl it – i.e., late Friday, forward of a weekend. This previous weekend was particularly ripe for a information dump with Thanksgiving across the nook and lots of journalists already out of the workplace.
However what did OpenAI do mistaken, precisely? Friday information dumps can actually be fairly efficient, although this wasn’t.
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