Combine a traditional 80s ballad, a lovable farm animal and a probably harmful technique of transport and you’ve got VCCP’s components for fulfillment with Virgin Media. First we had a motorcycling Highland cow, and now it’s a hang-gliding goat who’s right here to encourage confidence in Virgin Media’s broadband protection.
As St Elmo’s Hearth by John Parr kicks in, the goat soars off the aspect of a cliff and into the skies. The message is “why stumble when you possibly can soar?” and the symbolism is difficult to overlook.
Simon Valcarcel, advertising director at Virgin Media O2 stated, “Our newest marketing campaign highlights our ambitions to supply our clients with the perfect connectivity to assist them attain new heights. We wish our clients to really really feel like they’ll do something in life – like our hang-gliding goat.”
David Masterman, deputy ECD at VCCP London added, “Choosing up from the place our Highland Cow left off, we wished to dramatise the unstoppable energy of Virgin Media’s broadband with the story of a goat who leaves his stumbling herd behind to take to the skies in a hold glider.”
So long as Virgin Media can ship on the bottom, so to talk (and it has many annoyed clients) the marketing campaign is a winner. Though Wieden + Kennedy’s “Dancing Pony”, set to Fleetwood Mac and made for Three Cell, stays the head of the style.
MAA inventive scale: 6.5
