The report asks CMOs to pick out from an inventory of 12 digital expertise that have to be addressed regardless of the consensus across the digital expertise hole. The info exhibits that each possibility was chosen by a minimum of 17% of CMOs – suggesting enterprises are battling a complete vary of various points and shortfalls of their groups’ capabilities.
The analysis was performed in December 2021 with 300 CMOs throughout the UK and the US. Extra data is obtainable within the report: Digital Connections.
About Trendy
Trendy challenges the established order to unlock the potential behind expertise. Partnering with forward-thinking CMOs and enterprise leaders to assist them rework their advertising and marketing operate; connecting expertise with buyer knowledge and in-depth perception so as to add extra worth to the enterprise.
By means of long-lasting partnerships, we assist our shoppers to form change by way of expertise, technique and execution of programmes designed to boost the client expertise at each a part of the shopping for journey.
We offer knowledgeable expertise recommendation from our multidisciplinary crew of strategists, technologists and digital and knowledge specialists to assist the CMOs imaginative and prescient to ship organisational progress in as we speak’s complicated market.
