Thursday, November 9, 2023
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Coca-Cola overdoses on Xmas Santas


“The world wants extra Santas” Coca-Cola is telling us in its newest Christmas extravaganza, and if you go searching at much more than ordinary international mayhem it’s fairly tough to disagree.

OpenX, the WPP assemble headed by VMLY&R (about to be VML – don’t ask) has packed as lots of the previous geezers on this because it realistically can, all being form to one another naturally.

There appear to be extra Santas than ever in adverts this yr – should be that elusive rosy-cheeked feelgood issue they’re all aiming for.

By no means fairly understood Coke and Christmas, will we purchase extra of the stuff, it’s not very Christmassy in spite of everything? This time round its fabled, presumably high-emitting big vans make solely a fleeting look – can’t assume why.

Suppose I most popular the vans. However for those who’ve gotta do one thing completely different…

MAA artistic scale: 5.

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