QR codes are usually a wholly useful approach to direct cellular customers to digital content material, however Coca-Cola has put an inventive spin on the know-how.
With company associate WPP Open X, the model used AI know-how to create QR codes that incorporate musical and visible components. Every code is linked to a unique scene and artist from Coke’s music video, “Be Who You Are (Actual Magic),” which is a part of its international music program Coke Studio.
Coke partnered with inventive technologist and artist Troy Ni, who had already begun creating QR artwork with AI and sharing his designs on Reddit over the summer time. For Coke’s venture, he used the instruments Secure Diffusion and ControlNet to recreate moments from the model’s video, equivalent to a report retailer the place Grammy- and Academy Award-winner Jon Batiste is greeted with a bottle of Coke.
Customers who scan the codes can entry the music video. The codes can even seem throughout the U.S. in choose film theaters, stadiums and theme parks.
Coke Studio debuted in Pakistan in 2008 and launched globally in Could 2022 to showcase rising musical expertise. The newest season launched with the “Be Who You Are (Actual Magic)” monitor, which is written and carried out by Batiste and options NewJeans, J.I.D, Camilo and Cat Burns.
The Coke Studio marketing campaign was bigger in scale this yr, incorporating stay performances, live performance sponsorships, and AR and digital experiences. The discharge of “Be Who You Are (Actual Magic)” was adopted by eight extra tracks from musicians together with Think about Dragons, Sam Smith and Evdeki Saat.
This marketing campaign continues Coke’s experimentation with AI. In March, the model unveiled a “Create Actual Magic” AI platform created by OpenAI and Bain & Firm that allowed shoppers to provide digital artwork utilizing inventive belongings from Coca-Cola’s archives. Artists might submit their items for an opportunity to have them featured on digital billboards in Instances Sq. and Piccadilly Circus and to win a visit to attend a workshop in Atlanta run by Coke’s international design and artistic groups.
