For instance of the “Actual Magic” platform, the session started by exhibiting Coca-Cola’s most up-to-date main model marketing campaign “Masterpiece,” which was launched earlier this yr and featured AI expertise to inform the story of a gallery the place the artwork involves life.
Moin spoke concerning the firm’s manufacturers as each a product and a promise, pushed by creativeness.
“A narrative is narrative imagined,” he claimed. “And right now there can be billions of narratives on the earth, however they’re not tales. The distinction between a narrative vs. a story is the aspect of creativeness, which is the place creativity is available in.”
He additionally defined that AI was capable of assist create the marketing campaign and notice parts of the work of the 11 artists in a method that might not have been carried out only a few years earlier than.
“The aspect of craft and the obsession over craft is important as a result of 5 years again, we couldn’t do that with the precision that we had been in a position to make use of. The timing and the price, as a result of every artist has a unique lens of colours, brushstrokes, fashion—what AI was capable of do was to assist us be true to the style of the artists.”
