The wonders of digital Out of Residence (DOOH) clearly know no bounds: Coca-Cola Zero Sugar is launching a ‘#TakeATaste Now’ marketing campaign through which passers-by can obtain a coupon from a display screen and nip into their nearest Tesco for a free bottle. Coke says it is a first for “interactive augmented actuality.”
Yhe marketing campaign runs for 3 weeks together with Ocean Out of doors’s large Piccadilly Lights and throughout the nation on different large screens. The marketing campaign was devised by EssenceMediacom, DOOH.com, Studio Dialect and JCDecaux.
Coke’s Laura Moon says: “The marketing campaign builds on our ‘Greatest Coke Ever?’ platform which is designed to trial amongst those that refuse to compromise on style in selecting zero energy. Through the use of interactivity and gamification, it is a enjoyable and digital-first method to sampling while residing and respiratory our Actual Magic philosophy.”
