What’s PrestaShop?
As some of the widespread ecommerce platforms globally, PrestaShop serves because the Catalog Administration System (CMS) for an enormous variety of on-line sellers and types.
PrestaShop gives a variety of assets to help its customers, together with modules, tutorials, and neighborhood boards. Nonetheless, as with all ecommerce platforms, it may be time and resource-consuming for companies to listing and handle their PrestaShop catalog.
By integrating a Product Data Administration (PIM) platform along with your PrestaShop catalog, you’ll be able to automate your product updates and handle your catalog extra effectively. Gross sales Layer PIM allows companies to avoid wasting time, cash, and assets on their PrestaShop catalog administration by offering one single centralized dashboard from which to handle your whole catalog.
What are the various kinds of PrestaShop product catalog?
There are a number of sorts of PrestaShop product catalogs accessible to customers. These embody:
- A standard on-line store by which you promote your merchandise solely or built-in with a multichannel or omnichannel community
- A digital showcase on your product catalog that customers can seek the advice of, however doesn’t present an possibility for direct buy
For the latter, PrestaShop has a catalog mode by which the ‘Purchase Now’ and ‘Add to Cart’ capabilities are disabled. To be able to make a purchase order, customers have to show to different accessible channels equivalent to in-store, phone, or by appointment. This characteristic may be activated from the ‘Preferences’ menu of your PrestaShop account.
create a web based store in PrestaShop
Step One: Create a PrestaShop retailer
When you haven’t but created a PrestaShop retailer, it’s fast and simple to get began.
- Register with PrestaShop
- Select a reputation on your store
- Begin designing
There are lots of of free and premium templates in PrestaShops official plugin market, lots of which might then be personalized to suit your firm branding. It’s additionally doable to create your individual templates from scratch when you’ve got the mandatory design expertise.
- Arrange your plugin configurations
There are giant portions of plugins accessible in your PrestaShop management panel, with capabilities together with
- Showcasing promotions and different offers
- Product gallery
- Associated merchandise
- Product zoom,
- Fast view
- Infinite scrolling
- Tiled product structure
- Picture sliders
- Movies
- Search bar
- Evaluation blocks
- Language/forex selector
- Google Maps integration
- Social networking buttons
Step Two: Put together your product contents
PrestaShop doesn’t have content material administration capabilities and as such is not going to set up your product catalog for you. Previous to inputting your catalog, it’s good to have all of your product information organized, optimized, and error-free to make sure the synchronization course of is straightforward and seamless.
Moreover, inputting info manually with PrestaShop requires the synchronization of many items of information, together with photos, SKUs, costs, dimensions, technical specs, descriptions, and product variants. This guide course of turns into more and more advanced and time-consuming should you provide your catalog in a number of languages.
Step Three: Optimize your effectivity with PIM
To make sure your PrestaShop catalog is error-free and up-to-date, automate it with a product info administration platform.
A PIM is a crucial answer for ecommerce companies, from small companies to giant enterprises. PIM software program facilitates the administration of your product catalogs by automating the distribution of content material updates. This helps drive increased conversions and enhance model fame by making certain all distribution channels have high quality, error-free, and optimized product content material.
Gross sales Layer PIM features a customizable PrestaShop plug-and-play connector that may be built-in along with your PrestaShop retailer in just some clicks.
Gross sales Layer allows you to handle product content material from one single centralized database, saving you time and assets when importing, modifying, and managing your PrestaShop product catalog.
Step 4: Import your product info
As soon as your PrestaShop template is about up and your product information is ready, you’re able to import.
Determine on a primary construction on your catalog with classes, subcategories, and filters, then import your product information into PrestaShop by your PIM.
With out a PIM to automate the method, importing this information manually generally is a large challenge that may take weeks or months to finish. With PrestaShop PIM integration, product information may be uploaded in seconds.
After import, Gross sales Layer’s High quality Report routinely checks your product content material to make sure there aren’t any empty fields – immediately detecting lacking product content material, in addition to producing computerized backups of your information.
With a PIM, any change or replace you make to your product information shall be up to date in your PrestaShop retailer immediately. You might be additionally in a position to create completely different variations of your catalog to cater to particular markets, languages, or geographic areas.
Step 5: Choose cost strategies & transport providers
PrestaShop permits for the combination of any cost technique: debit card, digital wallets equivalent to PayPal or Apple Pay, prepayment, and/or cost in-store. The PrestaShop Checkout plugin, created in collaboration with PayPal, permits for a number of cost choices to be built-in right into a single cost gateway. Particular person charges & commissions are charged on a per-sale foundation for every cost technique.
Alongside cost, you have to to pick out the corporate that shall be liable for transport and return providers. Linking with a PIM at this step allows you to automate this course of and synchronize your inventory information instantly with PrestaShop.
Step Six: Enhance your Digital Shelf positioning
There are 4 key parts to make sure your PrestaShop retailer is aggressive on the Digital Shelf:
- Design: Have a recognizable model picture all through, with constant fonts and colour schemes.
- Content material: Optimize your product descriptions and specs with search engine optimization instruments
- Assessments: Carry out A/B testing of your on-line catalog to make sure you are at all times utilizing the perfect model
- Stock: Hyperlink your stock supervisor along with your PrestaShop account to observe inventory ranges in real-time
Conclusion
The ultimate step is to make your PrestaShop retailer public. As soon as your retailer is up and operating and absolutely automated with a PIM, you’ll be able to take into consideration extra superior methods and enterprise development, equivalent to:
Corporations equivalent to Emuca are already utilizing Gross sales Layer’s PrestaShop connector to streamline and optimize their on-line product content material.
Get began as we speak with a free 30-day all-access trial of Gross sales Layer to find how a PIM can remodel the way in which you utilize PrestaShop.
