Value comparability website Confused.com has chosen Publicis’ Leo Burnett as its new inventive company. Burnett beat adam&eveDDB in a two-way shoot-out for the substantial enterprise, previously dealt with by Accenture Tune (Karmarama as was.)
CMO Samuel Day says: “What an incredible pitch course of. The work has been so good – it’s given us a very robust (however thrilling) job to award only one workforce.
“Charlie (Rudd) and the Leo’s workforce have been excellent all through this course of although and we’re trying ahead to getting cracking on planning subsequent steps asap. I additionally should say, Tuffon Corridor’s administration of the method has been glorious – pitches are robust to get proper, and their rigour meant everybody may do their greatest work. Because of everybody who has been concerned within the course of, irrespective of the consequence, everybody needs to be massively proud.”
Burnett CEO Charlie Rudd says: “We couldn’t be happier to win the Confused.com enterprise. This has been a wonderful course of towards the very best businesses on the town and now we get to ship some actually populist work for a fantastic enterprise and model.”
The win means inventive and media for Confused.com are each with Publicis businesses.
Burnett will now most likely head the UK new enterprise rankings with Confused.com including to new Nationwide Lottery operator Allwyn and Morrisons.
