Construct an Influencer Program Your Shoppers Will Love with Traackr I Traackr

Be taught Methods to Use Traackr to Construct Your Influencer Program

So your consumer has agreed to spend money on an influencer program – and for good cause. Not solely is influencer advertising spend skyrocketing, the efficacy of this technique is solidifying, with 52% of Gen Z reporting that they belief social media influencers for product or model recommendation.

We all know influencer advertising could be a successful technique, however pulling it off is far simpler stated than accomplished. 
Beneath we define how Traackr’s influencer advertising platform helps you construct an efficient, nicely organized, and reproducible program that can delight your purchasers, enhance your staff’s productiveness, and guarantee future enterprise.

1. Discover distinctive influencers and get fast approvals

Because the trade turns into extra saturated, discovering distinctive and impactful influencers can really feel like on the lookout for a needle in a haystack.

Traackr helps by offering:

• Entry to the biggest international influencer information set — 7M+ profiles, 13 platforms, 50 nations, and extra
• Various influencer discovery capabilities — search by influencer content material, attributes, and viewers standards.
• Strong influencer vetting instruments  — verify historic content material, viewers demographics and high quality, and run model security checks.

Proof: see how two of our clients constructed successful influencer packages by selecting the best influencers with Traackr – Beekman 1802’s excessive promoting TikTok marketing campaign and Revlon’s Marvel Girl 1984 launch.

“This marketing campaign did nicely as a result of we knew we had the fitting companions from the start. We selected influencers based mostly on information and analytics from Traackr, then left the marketing campaign open for interpretation.” – Julie Kaplan, Senior Supervisor, World PR & Influencer Advertising and marketing at Revlon. 

2.  Streamline marketing campaign workflows

Traackr is understood for being the system of report for influencer advertising — what does this imply?

You possibly can handle collaborations, product sends, personalised emails to influencers, marketing campaign briefs, funds, and measurement in a single place that retains a report of your previous collaborations and efficiency.  

Traackr retains your staff on the identical web page, and targeted on delivering worth to your consumer.

Proof: see how Colgate-Palmolive and its businesses diminished marketing campaign prices by 40% whereas delivering considerably higher outcomes, with the assistance of Traackr’s marketing campaign administration instruments.

3. Reveal influence to purchasers 

ROI, ROI, ROI. On the finish of the day, the underside line is crucial line. However how do you show it?

Traackr’s sturdy information and reporting capabilities let you analyze the efficiency and effectivity of your campaigns. 

We not solely make it easier to report on ROI with shareable studies, the platform helps you validate your methods, offering insights for enhancing over time, and predicting the influence of future campaigns.

“With Traackr, we all know that the influencers we choose will drive probably the most influence for our purchasers and we will show it to the purchasers as nicely. The info and insights they supply assist us ship prime performing campaigns time and time once more.” – Ash McGuinness, Account & Group Supervisor at Media Bounty

Proof: see how the company, Pegasus, tripled new influencer advertising enterprise with data-driven methods powered by Traackr.

Need to be taught extra about how Traackr helps you construct an efficient influencer program? Take a look at our particular providing for businesses right here or attain out to ojabbor@traackr.com.