Be part of us for an enticing episode with Erik Huberman, the dynamic CEO of Hawke Media, a quickly rising firm with distinctive insights into hundreds of manufacturers. Uncover his highly effective advertising framework that persistently delivers unbelievable outcomes for shoppers.
However what really stands out is the exploration of the broader market context. Learn the way companies are thriving in various financial environments, adapting to headwinds with Erik’s priceless insights.
As a seasoned entrepreneur and CEO of “Your Outsourced CMO,” Erik has performed a pivotal position in rising over 3,000 world manufacturers, main Hawke Media to a valuation exceeding $150 million. His experience as a author and thought chief is featured in prime publications like Rolling Stone, Forbes, and Inc.
Don’t miss this fascinating dialog with Erik Huberman, as he generously shares his wealth of expertise and data.
We discuss:
- [0:00] Intro
- [2:14] Erik’s entrepreneurial journey
- [3:41] The Hawke Methodology
- [5:11] Case research with the Hawke Methodology
- [6:02] Affirmation bias and branding
- [9:06] Understanding buyer aspirations
- [11:55] Leveraging AI for data-driven advertising methods
- [17:01] How Hawk Media sustains model tradition amid fast progress
- [18:51] Management resilience in occasions of progress and recession
- [25:15] What’s in retailer for Erik and Hawke Media
- [27:12] The ability of brand name consistency
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Mentions:
- The Hawke Methodology: https://www.amazon.com/Hawke-Methodology-Rules-Advertising and marketing-Manufacturers/dp/1631957015
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