Put your self in these sneakers — or quite, insoles — for a second: You’re a heritage model killing it in a single market, however now you’re getting into new territory. How do you crack into that market and, extra importantly, win over prospects who’re extra skeptical of opinions than ever?
Our latest examine with The Harris Ballot revealed that 9 in 10 buyers are selective in regards to the opinions they belief, and 83% prioritize skilled suggestions over influencer endorsements.
Superfeet, a long-time chief in efficiency footwear, confronted this actual problem after they launched their new Work line designed for individuals who spend lengthy hours on their toes in demanding work environments. Their partnership with ExpertVoice, which started over a decade in the past as a approach to educate retail associates and attain trade professionals, turned important to increasing into this new market.
From gathering hundreds of skilled opinions to executing a extremely focused product sampling marketing campaign, Superfeet has demonstrated tips on how to construct credibility, belief and market attain via considerate overview era. In our newest webinar, we sat down with Superfeet’s advertising and marketing and gross sales leaders to uncover how they leveraged skilled opinions and product sampling to gas the success of their Work line launch.
What you’ll study from the webinar:
Unlocking hundreds of skilled opinions
Superfeet’s program had quietly amassed opinions — 4,000 of them to be actual — on the ExpertVoice platform. As soon as they realized the wealth of buyer insights at their fingertips, they leveraged these opinions to construct credibility on their product pages, turning skeptical buyers into loyal prospects.
Reaching area of interest audiences
Find out how Superfeet linked with hard-to-reach audiences like legislation enforcement, firefighters and building professionals via a focused product sampling marketing campaign on ExpertVoice. They generated genuine suggestions from these audiences that immediately knowledgeable product improvement and advertising and marketing methods.
Supporting a brand new class launch
Superfeet’s first product sampling marketing campaign produced over 300 detailed opinions from professionals in high-demand environments. These opinions, sometimes 3 times longer than the common, with 73% accompanied by user-generated content material, provided invaluable insights into real-world product efficiency. See for your self – take a look at one in every of their favourite opinions, submitted by a firefighter skilled, right here.
Cross-functional collaboration
Uncover how Superfeet introduced collectively their gross sales, advertising and marketing and product groups to maximise the worth of ExpertVoice’s platform. From driving product innovation to boosting e-commerce success, each division benefited from skilled insights and opinions.
Able to study extra?
Whether or not you’re launching a brand new product line, seeking to generate gross sales from a invaluable viewers, or aiming to drive genuine opinions from credible voices, Superfeet’s expertise gives actionable insights that any model can apply. Take a look at the total dialog right here.
