The Frasier revival is an enormous swing for Paramount’s streaming service, rolling out in additional than 40 markets globally. So, to attain the correct attain and effectiveness, Paramount+ wanted cross-company teamwork, with the advertising group working intently with the chief producers of the collection and dozens of Paramount social accounts additionally becoming a member of in on promotions.
“The marketing campaign general was extremely collaborative,” DiMeglio mentioned. “CBS Studios is a tremendous associate once we carry reveals to life, and the chief producers we received an opportunity to work with on the present additionally gave us loads of room to strive issues.”
That world collaboration is already paying off.
DiMeglio advised Adweek the Frasier revival has been the most-streamed Paramount+ title by way of subscriber attain within the U.S., in addition to throughout worldwide markets, following its launch. It was additionally the No. 1 authentic comedy premiere for attain for the reason that launch of Paramount+ and prompted an uptick in numbers for each Cheers and the unique Fraiser collection.
Regardless of the early success, the marketing campaign isn’t slowing down, particularly with episodes dropping weekly.
A weekly appointment with Fraiser
DiMeglio mentioned weekly episodes give Paramount “a number of bites on the apple to construct buzz and pleasure” as curiosity and social conversations spike with every episode drop. Plus, there’s a complete viewers ready to look at the entire collection after it releases.
